39 terms

Les médias - La publicité

AQA Vocabulary list
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d'ailleurs
moreover, besides
l'attentat terroriste
terrorist attack
la cible
target
la concurrence
competition
la couleur vive
bright / vivid colour
dégoûtant
disgusting
le désir inconscient
unconscious desire
efficace
efficient
facile à dire
easy to say
faire appel (aux sentiments)
to appeal (to the emotions)
faire peur
to frighten
le fantasme
fantasy
la gifle
slap
la grande entreprise
big company
la grande marque
major brand
insidieux
insidious, deceitful
insuffisamment
insufficiently
le jeu de mots
pun, play on words
mensonger
lying
mettre en avant
to put forward, emphasise
parmi
among
la persuasion
belief / conviction
pousser quelqu'un à
to push someone into doing something
provoquer
to cause
le publicitaire
advertiser
la puissance
power
reconnaître
to acknowledge, recognise
réglementé
regulated
répandre
to spread, broadcast
réussir
to succeed
risquer de
to have a chance of
le SIDA
Aids
solliciter
to tempt
suffire
to be enough
tandis que
whereas
tenir au courant
to keep informed
viser
to target
voie de communication
channel of communication
voie sans issue
no through road, dead end
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