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Terms in this set (7)

why news releases are sometimes not used or considered relevant by editors
Not written well, rarely localized, not newsworthy
how to write a good problem statement
present tense, specific, measurable
agenda theory
media dictates what individuals are exposed to and thus what they consider important
Media Dependency Theory
The media has more power and influence
more people are dependent on media
Framing Theory
Media tells us not only what to think, but how to think about it
PRSA Code of Ethics
advocacy, honesty, expertise, independence, loyalty, fairness
characteristics of audiences today
Diversity, international, technology, visually oriented, shorter attention spans,
audience is in control, single issue oriented,
personality and celebrity status, and strong distrust of authority and suspicion on conspiracy
Sets with similar terms