Study sets, textbooks, questions
Upgrade to remove ads
Terms in this set (35)
According to the Product-Levels framework, Increasing value without modifying the actual products happens...
At the augmented product level
Which of the following is NOT a New Product Development approach?
In the New Product Development process, Introducing a new product into the market is how we define
Offering Product Extensions is a typical Product Strategy in the...
Services are NOT...
Which product level is the closest to the concept of "value proposition" stage 2 of the MK process
According to the product-level framework, increasing value without modifying the actual product happens.
At the augmented level
Which is never considered a product?
All are products
The (Positive) differential effect of the Brand on consumer's response choice is called.
If your total cost is $2 and you want to make 20% on price, then you must sell for
Among the Advantages of target-profit pricing we see that
It relates to demand
Setting a high price for a new Product in order to maximize Profit is called...
Which of the following is Not an internal aspect to consider, when Pricing
If your total cost is $1 and you want to make 20% on price then you most sell for
Money paid by producers to retailers in exchange for preferential treat defins
Which is not a pricing strategy
None of these are pricing strategies
Which of these types of logistics is not real?
How many transactions would be required, to satisfy 100 customer segments that buy goods from 50 different manufacturers, if there was 1 comprehensive intermediary in between them?
If your PRICING strategy is "Market Skimming", which DISTRIBUTION strategy is most commonly associated to it?
When a manufacturer company (e.g. Apple Computer) opens its own stores (e.g. Apple Retail Stores) for selling their products, this is considered...
A corporate VMS
When thinking of the physical flow of goods down the distribution channels, we think primarily of Supply Chain Management and Logistics. The main functions listed for this notion of distribution do NOT include:
Who is usually responsible for negotiation prices and conditions (on behalf of the manufacturer) when selling to the purchase managers in large distribution chains
A key account Manager
Short-term incentives to encourage the purchase or sale of a product or selling is the definition for
Sampling is considered to be a
Type of product promotion
In the personal selling process, a salesperson asks the customer for an order during
Which of the following is NOT a typical sales force structure?
Which of the following is NOT a method to set a Communication Budget?
IMC record method
A good example of non-paid, massive communication can be
Which of the following is not part of Sharron and weaver communication model
Which one can not be considered a type of sales promotion
All these are properly called sales promotion activities
A group of firms in an industry following the same or a similar strategy is...
A Strategic group
How do we call "A runner-up firm that wants to hold its share in an industry without rocking the boat"?
No other alternative, but this, is correct
Analyzing Competition starts by...
Identifying the company's competitors
A company that pays balanced attention to both, customers and competitors, when designing its marketig strategies is...
Which of the following is considered a "Basic competitive strategy"?
All options (except the negative) are correct
Other sets by this creator
Water Final exam
Recommended textbook solutions
Mathematics with Business Applications
Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield
Fundamentals of Financial Management, Concise Edition
Eugene F. Brigham, Joel Houston
Other Quizlet sets
PHIL 1101 - Final Exam
Exam 1 A+P
Queues, deques, and priority queues