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Facebook Digital Marketing Exam - Associate

Terms in this set (115)

How many levels exist in the Facebook campaign?
3
How can a business increase the reach of an organic post on it's page without creating a campaign in Ads?
Boost the post
What is the 1st step required to establish a business presence on Facebook?
Create a Page
A brand wants to send more people to the App Store to download it app.
Which campaign objective is most relevant?
App installs
A business only has high-quality photos as creative assets. It's interested in testing video ads but doesn't have resources to create them.
What solution should the business try?
Slideshow
A business with multiple high-quality photos that's interested in video should try the slideshow format
Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how many people saw an ad.
A business set up a campaign. During the process, it tested different placements and observed a higher estimated total reach when it selected automatic placements.
What caused this result?
Automatic placements more efficiently allocated the ad set budget.
Which two ad placement platforms are available when you create an ad in Ads Manager?
Instagram feed and Audience Network
Which two types of posts can be boosted on Facebook?
Events organized by the business and special offers
Which two payment methods are acceptable in the billing section in Ads Manager?
Credit and Debit
Which two variables are available for split tests?
Audience and placement
What can a boosted post help an advertiser achieve?
Increase engagement on Page content
What should be the first step in planning a marketing campaign on Facebook?
Align the business goal with a campaign objective
To maximize audience attention to still images in an ad campaign, which strategy should you use?
Create a slideshow of the images
Which three parameters can be used to reach potential customers and determine a Core Audience?
Location, Age, and Gender
What are three primary uses of a Facebook business Page?
Connect with customers, connect with potential employees, and have an online storefront for the business
A bank releases a mobile banking app and wants to increase app downloads with its new customers.
Which campaign objective should the bank use?
App Installs
A new ecommerce company wants more people to start conversations through Messenger or WhatsApp for customer service.
Which campaign objective should be used to meet this business goal?
Messages
Which interface can be used to set up a Facebook ad campaign?
Ads Manager
What is a pixel custom conversion?
An event that a business can define to collect information about actions taken on its website
What action does a business want its customers to take if it selects Engagement as its campaign objective?
Like a post
Which of the following is a benefit of reviewing conversion events with a Facebook pixel?
Businesses can determine optimal advertising strategies
What are the first two campaign objective categories in the ads creation flow?
Awareness and Consideration
A business wants to set up a split test.
At which level should the business choose this option?
Campaign level
Which two Facebook solutions enable businesses to communicate privately and instantly with customers?
WhatsApp and Messenger
Which Facebook solution can help to create a sense of community with an audience?
Groups
You want to set a maximum bid amount for individual actions like link clicks and landing page views. What should you create?
Facebook ad
When can you include a link to your website?
When you create an ad
What is a similarity between a boosted post and Facebook ad?
Both require budget to be shared with a wider audience
An online store wants a database of customer information, but it does not have the Facebook pixel installed.
Which campaign objective meets this business goal?
Lead Generation
A marketing executive wants to forecast the minimum budget for the company's app installs goal for the next campaign.
What should be used?
Estimated Daily Results
Which of these is part of the Consideration objective category?
Messages
A brand wants to show ads at certain times.
How should the brand schedule ads?
Time and day
What is a reason that an ad would be rejected by Facebook?
An image within the ad focused on individual body parts
What is organic reach?
The number of people who have seen a post through unpaid distribution
A brand launches a new website and wants to encourage people to visit it.
What should the brand select first to create the campaign?
The appropriate ad objective
What are two benefits of selecting automatic placements?
*It gives the ad delivery systems increased flexibility to find the best results
*It typically generates the most efficient use of budget and helps control costs
A retailer based in Europe is expanding to new locations in Asia and wants to introduce the brand to the new market.
Which two ad objectives are appropriate for this retailer?
Brand Awareness and Reach
What feature is unique to Instagram Stories and Facebook Stories?
Content disappears after 24 hours
A music store owner wants people to click a link in an ad and visit the store website to read more about guitar repair services. After running the ad for a week, the results show 276 link clicks. The cost per result was 29 cents per link click. Approximately how much did the store owner spend to see these results?
$80
What is a benefit of using a Facebook ad instead of a regular Page post?
Facebook ads can reach a more specific audience.
A business decides to close its store early during the holidays and wants to make sure its customers are made aware organically. What should the business create?
A Page post
What can a Facebook group help a business do?
Create a space for people to communicate about topics and interests related to the business
Where is the pixel installed?
Business website
Who do businesses try to reach with a lookalike audience?
People who have a similar profile to an existing audience
A shoe advertiser runs a campaign for a new product launch in September. The 30-day campaign only reaches 10 people.
What target might explain the low reach number?
Women ages 18-35 in London who like vegan shoes (targeting the incorrect people)
Which element is required to create a Custom Audience from website visitors?
Facebook pixel
What is the main difference between the Traffic and Conversions objectives?
The Traffic objective optimizes for clicks, while the Conversions objective optimizes for actions.
Which two actions can be performed by the Page moderator on a client Page?
Send messages as the Page and Remove and ban people from the Page
What action does a business want its customers to take if it selects Traffic as its campaign objective?
Visit business website
In what order is a Facebook advertising campaign created?
Campaign, ad set, ad
Which of the following apps can be used to view Ads Manager on mobile?
Facebook
Which Instagram surface allows a business to connect with individuals or groups of people?
Direct
A brand has a new goal to get more people to see, share, like and comment on individual posts on Facebook and Instagram.
Which campaign objective is appropriate for this brand?
Engagement
When you create Instagram content, what is the most effective way to engage with followers and people who have expressed interest in a business?
Use hashtags, locations and likes, and comment on photos that people have tagged the business in.
A business wants to acquire new customers and increase sales.
Which strategy should the business select?
Create a campaign with the Conversions objective
An advertiser wants to get a high-level view of how all of their campaigns are performing.
Which level should they view to see these results?
Ad account level
Which of these is an ad account permission granted to the analyst role?
Access reports
What is an advantage of the slideshow format when you design a mobile creative?
It works well in areas with limited connectivity
What is the structure of a Facebook ad campaign?
Campaign, ad set, ad
What is the first course of action required to establish a business presence on Instagram?
Switch a personal profile to a business account
What is the first step of the campaign creation process in Ads Manager?
Select where ads will be seen through placements
An advertiser recently installed the Facebook pixel on its website.
At what level should the advertiser choose the conversion event optimization?
Ad set level
To activate the ad scheduling feature, which setting should you select?
Lifetime budget
What action would a business want its customers to take if it selects Conversions as its campaign objective?
Make a purchase
Which Facebook solution enables public figures, businesses, brands, organizations and nonprofits to create a presence and connect with an audience?
Page
A quick service restaurant client is launching a new delivery service and wants to build awareness of the service to a large number of people. The client wants to launch a campaign that reaches people ages 18-34 interested in food and dining. The client has two types of creative: a ThruPlay video and a six-second video.
Which objective and placements should the client use?
Reach objective on Instagram Stories, Instagram feed and Facebook News Feed
A candy company delivers a campaign to generate maximum sales through its website
.Which metric should the company use to evaluate the success of the campaign?
Conversions
What are two roles available to manage an ad account?
Administrator and Advertiser
A business wants to forecast reach.
Which tool should an advertiser use to perform this task?
Estimated daily results
To create an audience of people that signed up for a business newsletter, which audience creation tool should a business use?
Custom Audience
A restaurant launches a video campaign for a new location. The goal is to maximize the number of times the video has started to play per impression.
Which metric should be used to measure success?
Video plays
Which Facebook campaign objective should be selected to generate sales on a website or app?
Conversions
Which two ad placement options are available in Instagram?
Feed and Stories
Why would an advertiser install a Facebook pixel?
To reach the appropriate audience
A retail business is launching a new shoe line with eight different style and color combinations. All styles must be shown to the audience. However, the business isn't sure which products will sell best. The business wants to link each style page directly to the product to receive pixel information.
Which ad format should the retailer use to meet these requirements?
Carousel
!On a Facebook business Page, where can a business review results for its boosted posts?
Page post and Page Insights
A business wants to sell products online.
What ad format displays both a video and a product?
Collection
Which two settings can you change at the ad set level?
Bid amount and Placement
A car dealership wants to receive contact information from potential customers to increase test drives.
Which ad objective is appropriate for this business?
Lead Generation
A company is delivering multiple ad sets and ads within a single campaign. The company wants to know the amount spent on a specific ad set.
Where can this be found?
The Ad Set tab within Ads Manager in the Amount Spent column
Which feature is available for a Page post?
Add a video
If a business wants to retarget customers who previously purchased an item from its website, what audience type should it use?
Custom
What is the first step required to establish a business presence on Facebook?
Create a Page
Where can an advertiser create a Custom Audience or lookalike audience?
Audiences
An advertiser is about to deliver a Facebook campaign.
Where should the advertiser navigate to in Ads Manager to include Instagram in the campaign?
Ad set level
A marketing executive needs to see a visual representation of a campaign performance in Ads Manager.
Charts
A brand needs to set up a new channel for customer care in Messenger.
Which step should the brand take first?
Create a clear business objective (What, Who and Why)
What are the main benefits of using Ads Manager instead of boosting page post?
Different Placements, Specific Objectives, Creative Control and advanced targeting capabilities
What is the recommended source audience size to create a Lookalike Audience?
1,000 to 50,000
An advertiser wants to choose only Facebook feed to run ads.
Which option should the advertiser use?
Manual Placements
Where is the option located to change currency?
Ad account settings
What is the purpose of boosting a post versus a traffic objective in ads manager?
Reach people who are more likely to engage with the post
Which two Facebook business solutions should be the main source for signals on campaigns?
Conversion API and Facebook Pixel
An ecommerce brand needs to retarget customers who visited their website within the past 30 days.
Which type of audience should the brand use to accomplish this goal?
Custom Audience
An ecommerce brand experiences significant drop-off from link clicks due to long load times on their website. The brand wants to display their catalog natively on the platform to shorten the customer journey and capitalize on incremental conversions.
Which format should be used to accomplish this?
Instant Experience
A large campaign for a brand will launch next month. A team is preparing the creative assets to run ads on Instagram. Guidelines must be shared with the creative team.
Which three guidelines are considered best practices for Instagram feed and stories?
*Use native elements, such as sticker, poll and emojis
*Use lettering motion to capture attention
*Create short videos (less than 15 seconds) and vertical
A marketing expert has the following assets to build a Conversions Campaign:
- 2 vertical videos- 3 square videos- 5 photos
The marketing expert has a small budget.
Which campaign setup should be used?
One ad set with automatic placement and asset customization
Which two reasons can cause an ad to reach only a limited audience?
Bid cap too low and Not enough placements
A brand is working with two different creatives: one with a clear Call to Action and the other with no Call to Action. The brand needs to confirm which creative drives more sales with a lower cost.
How should the brand determine this information?
Run a Split Test at Creative level
Which two actions should an advertiser take when an ad is rejected?
Review the ad policies for common mistakes and Edit the ad and resubmit it for approval
A brand is planning an upcoming campaign that will include a 30-second TV ad and video ads on the Facebook family of apps. The brand wants to run the same video asset from TV on the Facebook campaign.
What should the digital marketing associate recommend?
Adjust the video format and length to guarantee a better experience on mobile.
A brand wants to increase customer acquisition and provide customer service with automated responses.
On which app should the brand conduct business?
Messenger
A car brand launches a new model and needs people to sign up for a test drive. The brand asks their agency to prepare a Video Views campaign to showcase the car's features.
Which type of campaign should the agency recommend?
Lead Generation
What are the two main ways to create a split test?
Ads Manager Toolbar and Experiments Tool
An agency is running ads for several advertisers. To guarantee that advertisers have individual payment methods, the agency created separate ad accounts per advertiser. One of the advertisers wants access to the ad account only to see reports and the ad's performance related to its brand.
What is the correct permission to give to the advertiser?
Ad Account Analyst
What are ad targeting selection tools?
Core Audiences, Custom Audiences, Lookalike Audiences
An apparel brand wants to use a video creative in their new campaign to boost foot traffic to different stores in the city.
Which objective should the brand choose?
Store Traffic
Which types of Custom Audiences can be created?
Website, App Activity, Engagement and Customer List
A digital marketer is preparing to start a new campaign on Instagram. The marketer does not have a creative team to edit the images (1x1) to fit the size of stories (9:16).
Which Facebook tool should be used to create mock-ups and edit the images to run ads that fit all placements?
Creative Hub
A car dealership is launching a new campaign to obtain a new client list for sales representatives to use for outbound prospecting calls.
Which objective should be used to meet this goal?
Lead Generation
What are the main benefits of campaign budget optimization?
Flexibility across ad sets and simplified setup
A store begins an online newsletter to share updates and new inventory.
The store needs to encourage interested people to join the email list.
Which ad campaign objective should be used?
Lead Generation
A brand is using a 15-second video in their upcoming campaign and aims to maximize the number of videos played to completion.
Which metric should be used to evaluate campaign success?
Thruplays
A candy company delivers a campaign to generate maximum sales through its website.
Which metric should the company use to evaluate the success of the campaign?
Conversions
Verified questions
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Explain what the following sample correlation coefficients tell you about the relationship between the $x$ - and $y$-values in the sample: **d**. $r=-.90$
Verified answer
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The first Rose Bowl (football) was played in $1902$. The next was not played until $1916$, but a Rose Bowl has been played every year since then. The margin of victory in each of the $95$ Rose Bowls from $1902$ through $2011$ is shown below (0 indicates a tie). (a) Prepare a stem-and-leaf plot. (b) Prepare a frequency distribution and histogram (you may either specify the bins yourself or use automatic bins). (c) Describe the distribution, based on these displays. $$ \begin{array}{rrrrrrrrrrrrrr}0 & 7 & 7 & 7 & 7 & 7 & 7 & 7 & 8 & 9 & 10 & 10 & 13 & 13 \\ 14 & 14 & 14 & 14 & 14 & 14 & 14 & 14 & 14 & 14 & 17 & 17 & 17 & 17 \\ 17 & 17 & 17 & 17 & 18 & 20 & 20 & 20 & 20 & 20 & 20 & 20 & 21 & 21 \\ 21 & 21 & 21 & 21 & 21 & 22 & 22 & 23 & 23 & 24 & 24 & 25 & 26 & 27 \\ 27 & 27 & 27 & 28 & 28 & 28 & 28 & 29 & 29 & 32 & 34 & 34 & 34 & 34 \\ 34 & 35 & 35 & 37 & 38 & 38 & 38 & 38 & 38 & 38 & 40 & 41 & 41 & 42 \\ 42 & 42 & 44 & 45 & 45 & 45 & 46 & 47 & 49 & 49 & 49 & & & \end{array} $$
Verified answer
algebra
Choose the first set in the list of natural numbers, whole numbers, integers, rational numbers, and real numbers that contain the following number. $$ -923.66 $$
Verified answer
political science
What would happen without the Sixth Amendment?
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