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Health Science 211

Terms in this set (10)

IBM has increasingly partnered with health care organizations interested in applying the Watson cloud technology for health care applications to assist physicians and researchers. For IBM, this approach is an example of which type of growth strategy?
Diversification
A medical group has decided that they would not offer acupuncture services within their clinic. This decision might be considered an example of:
Marketing myopia
When conducting a SWOT analysis, threats within the organization are a key consideration.
False
In a backward integration strategy, an organization becomes:
Its own supplier
Which of the following is not one of the four factors that affect the intensity of competition in Porter's Five Forces Model?
Competitive concentration
A multi-specialty group has many satellite locations. As the market changes in population distribution, the group decides to close some clinic locations. This strategy is referred to as retrenchment.
True
In the BCG matrix, the underlying assumption is that cash flow and rate of return are closely related to sales volume.
False
In order to develop an effective strategic plan, an organization must first:
Define its mission
The Blue Ocean strategy perspective considers strategy in light of the existing competitors.
False
Invisible value is the value that is built into a product or service.
True
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