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Perhaps one of the reasons for the astonishing success of the Porsche motor manufacturing business is the culture embodied by the views of its former boss, Wendelin Wiedeking. 'The Porsche philosophy is that first comes the client, then come the workers, then the suppliers and finally the shareholders. When the first three are happy, then so are the shareholders.' Compare this with the typical view in US- and UK-based businesses that often promotes 'shareholder culture' as being most important. These differences in outlook and culture help to explain why high-profile integrations between BMW and Rover Cars and then Chrysler and Mercedes-Benz were such disasters.
Analyse one reason why Porsche's philosophy of focusing on the needs of clients, workers and suppliers will ultimately satisfy shareholders.