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Chapter 18 Marketing Essentials-Billy Andrews
Chapter 18 Vocabulary
Terms in this set (19)
all the physical elements used to project an image to customers.
visual and artistic aspects of presenting a product to a target group.
a store's sign, logo, marquee, banners, awnings, windows, and the exterior design, ambiance and landscaping.
architectural canopy that extends over a store's entrance.
ways that store uses floor space to facilitate and promote sales and serve customers.
main installations in a store; permanent or movable store furnishings that hold and display merchandise.
consumer sales promotion devices; manufactured units that hold, display, or dispense products
interactive point-of-purchase displays.
a chart in which complementary colors (or their names) are arranged on opposite sides of a circle.
found opposite each other on color wheel; used to create high contrast.
located next to each other on color wheel and share same undertones; analogous colors.
three colors equally spaced on the color wheel.
an area in the display that attracts attention first, above all else.
relationship between and among objects in a display.
large items with large items; small with small; large on one side, large on the other.
several small items with one large one.
moving a viewer's attention from one part of the display to another.
smooth or rough; the look of the surfaces on display.
animation; use to accentuate, no overpower the merchandise.
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