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of 52 available terms
(1 exact duplicate found)

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5 Written questions

5 Matching questions

  1. Pure Competition
  2. Corporate Culture
  3. Consumerism
  4. SWOT analysis
  5. Strategic Planning Process
  1. a Organized efforts by individuals, groups, and organizations to protect consumers' rights
  2. b A market structure characterized by an extremely large number of sellers, none strong enough to significantly influence price or supply
  3. c The process of establishing an organizational mission and formulating goals, corporate strategy, marketing objectives, marketing strategy, and a marketing plan
  4. d ...the set of values, norm, and beliefs that influence the behavior of everyone in the organization
  5. e Assessment of an organization's strengths, weaknesses, opportunities, and threats

5 Multiple choice questions

  1. The adoption of a strategic focus for fulfilling the economic, legal. ethical, and philanthropic social responsibilities expected by stakeholders
  2. ... a combination of circumstances and timing that permits an organization to take action to reach a target market
  3. The group of customers on which marketing efforts are focused
  4. ...
  5. ... Business portfolio matrix that uses market growth rate and relative market share as the indicators of the firm's strategic position.

5 True/False questions

  1. Relationship MarketingA strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment

          

  2. Monopolistic CompetitionA competitive structure in which a firm has many potential competitors and tries to develop a marketing strategy to differentiate its product

          

  3. Marketing PlanA written document that specifies the activites to be preformed to implement and control the organization's marketing activites

          

  4. No-Governmental Regulatory...

          

  5. RecessionA stage of the business cycle during which unemployment rises and total buying power declines, stifling both consumer and business spending