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5 Written questions

5 Matching questions

  1. Discretionary Income
  2. Marketing Ethics
  3. Monopolistic Competition
  4. Governmental Regulatory
  5. Market Orientation
  1. a Disposable income available for spending and saving after an individual has purchased the basic necessities of food, clothing, and shelter
  2. b An organizationwide commitment to researching and responding to customer needs
  3. c Principles and standards that define acceptable marketing conduct as determined by various stakeholders
  4. d ...
  5. e A competitive structure in which a firm has many potential competitors and tries to develop a marketing strategy to differentiate its product

5 Multiple choice questions

  1. The results of a company matching a core competency to opportunities it has discovered in the marketplace
  2. Temporary windows of optimal fit between the key requirements of a market and the particular capabilities of a company competing in that market
  3. ...
  4. The process of collecting information about forces in the marketing environment
  5. ...

5 True/False questions

  1. Proactive / Reactive... A philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
    ...making whatever products are easy to produce and then trying to sell them

          

  2. Marketing ConceptA philosophy that an organization should try to provide products that satisfy customers needs through a coordinated set of activities that also allows the organization to achieve its goals

          

  3. Marketing EnvironmentA philosophy that an organization should try to provide products that satisfy customers needs through a coordinated set of activities that also allows the organization to achieve its goals

          

  4. Cause-related marketingA strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment

          

  5. ProductA good, service, or idea