5 Written questions
5 Matching questions
- Marketing Concept
- a A philosophy that an organization should try to provide products that satisfy customers needs through a coordinated set of activities that also allows the organization to achieve its goals
- b A competitive structure in which a few sellers control the supply of a large proportion of a product
- c A stage of the business cycle during which unemployment rises and total buying power declines, stifling both consumer and business spending
- d Constituents who have a "stake," or claim, in some aspect of a company;s products, operations, markets, industry, and outcomes
- e A stage of the business cycle when unemployment is extremely high, wages are very low, total disposable income is at a minimum, and consumers lack confidence in the economy
5 Multiple choice questions
- ...generous in assistance to the poor, humanitarian; benevolent; relating to monetary generosity
- ... A philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
...making whatever products are easy to produce and then trying to sell them
- The results of a company matching a core competency to opportunities it has discovered in the marketplace
- ...A sustainability label aimed at helping consumers identify the environmental and social performance of products and which meets a specified performance level as compared to products in the same product group. Examples include Energy Star, Fair Trade, Organic, ISO 14,000 series, FSC Forest Stewardship Council, and MSC Marine Stewardship Council (Sustainable Seafood).
- A stage of the business cycle in which the economy moves from recession or depression toward prosperity
5 True/False questions
Brand Competitor → A market structure characterized by an extremely large number of sellers, none strong enough to significantly influence price or supply
Pure Competition → ...
Marketing → A group of individuals and/or organizations that have needs for products in a product class and have the ability, willingness, and authority to purchase those products
Mission Statement → A long-term view, or vision, of what the organization wants to become
Cause-related marketing → A strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment