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(1 exact duplicate found)

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5 Written questions

5 Matching questions

  1. Mission Statement
  2. Corporate Culture
  3. SWOT analysis
  4. Governmental Regulatory
  5. Marketing Mix
  1. a ...the set of values, norm, and beliefs that influence the behavior of everyone in the organization
  2. b A long-term view, or vision, of what the organization wants to become
  3. c Assessment of an organization's strengths, weaknesses, opportunities, and threats
  4. d ...
  5. e Four marketing elements- product, distribution, promotion, and pricing- that a firm can control to meet the needs of customers within its target markets

5 Multiple choice questions

  1. The process of establishing an organizational mission and formulating goals, corporate strategy, marketing objectives, marketing strategy, and a marketing plan
  2. Organized efforts by individuals, groups, and organizations to protect consumers' rights
  3. The group of customers on which marketing efforts are focused
  4. The process of assessing and interpreting the information gathered through environmental scanning
  5. ...

5 True/False questions

  1. Marketing EnvironmentThe competitive, economic, political, legal, and regulatory, technological, and sociocultural forces that surround the customer and affect the marketing mix


  2. Strategic WindowTemporary windows of optimal fit between the key requirements of a market and the particular capabilities of a company competing in that market


  3. Market Opportunity... a combination of circumstances and timing that permits an organization to take action to reach a target market


  4. Monopolistic CompetitionA market structure characterized by an extremely large number of sellers, none strong enough to significantly influence price or supply


  5. Consumer Bill of RightsOrganized efforts by individuals, groups, and organizations to protect consumers' right