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5 Written questions

5 Matching questions

  1. Market
  2. Oligopoly
  3. Green Marketing
  4. Depression
  5. Eco-label
  1. a A group of individuals and/or organizations that have needs for products in a product class and have the ability, willingness, and authority to purchase those products
  2. b A strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment
  3. c ...A sustainability label aimed at helping consumers identify the environmental and social performance of products and which meets a specified performance level as compared to products in the same product group. Examples include Energy Star, Fair Trade, Organic, ISO 14,000 series, FSC Forest Stewardship Council, and MSC Marine Stewardship Council (Sustainable Seafood).
  4. d A stage of the business cycle when unemployment is extremely high, wages are very low, total disposable income is at a minimum, and consumers lack confidence in the economy
  5. e A competitive structure in which a few sellers control the supply of a large proportion of a product

5 Multiple choice questions

  1. A philosophy that an organization should try to provide products that satisfy customers needs through a coordinated set of activities that also allows the organization to achieve its goals
  2. A stage of the business cycle in which the economy moves from recession or depression toward prosperity
  3. ...
  4. ...codified the ethics of exchange between buyers and sellers, including rights to safety, to be informed, to choose, and to be heard
  5. The practice of linking products to a particular social cause or an ongoing or short-term basis

5 True/False questions

  1. SWOT analysisAssessment of an organization's strengths, weaknesses, opportunities, and threats

          

  2. Environmental AnalysisThe process of collecting information about forces in the marketing environment

          

  3. Marketing EthicsPrinciples and standards that define acceptable marketing conduct as determined by various stakeholders

          

  4. Pure CompetitionA market structure characterized by an extremely large number of sellers, none strong enough to significantly influence price or supply

          

  5. Monopolistic CompetitionA competitive structure in which a firm has many potential competitors and tries to develop a marketing strategy to differentiate its product