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of 52 available terms
(1 exact duplicate found)

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5 Written questions

5 Matching questions

  1. Procompetitive
  2. Marketing Mix
  3. Target Market
  4. Environmental Analysis
  5. Corporate Culture
  1. a The process of assessing and interpreting the information gathered through environmental scanning
  2. b ...
  3. c ...the set of values, norm, and beliefs that influence the behavior of everyone in the organization
  4. d Four marketing elements- product, distribution, promotion, and pricing- that a firm can control to meet the needs of customers within its target markets
  5. e The group of customers on which marketing efforts are focused

5 Multiple choice questions

  1. ...Take care of it before vs. Take care of it after
  2. A market structure characterized by an extremely large number of sellers, none strong enough to significantly influence price or supply
  3. Organized efforts by individuals, groups, and organizations to protect consumers' right
  4. The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and stakeholders in a dynamic environment
  5. ...generous in assistance to the poor, humanitarian; benevolent; relating to monetary generosity

5 True/False questions

  1. Green MarketingA strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment


  2. StakeholderConstituents who have a "stake," or claim, in some aspect of a company;s products, operations, markets, industry, and outcomes


  3. Competitive AdvantageThe results of a company matching a core competency to opportunities it has discovered in the marketplace


  4. Marketing EnvironmentA philosophy that an organization should try to provide products that satisfy customers needs through a coordinated set of activities that also allows the organization to achieve its goals


  5. Strategic Planning ProcessTemporary windows of optimal fit between the key requirements of a market and the particular capabilities of a company competing in that market