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of 52 available terms
(1 exact duplicate found)

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5 Written questions

5 Matching questions

  1. Product
  2. Philanthropic
  3. Pure Competition
  4. Corporate Culture
  5. Consumer Bill of Rights
  1. a A good, service, or idea
  2. b ...codified the ethics of exchange between buyers and sellers, including rights to safety, to be informed, to choose, and to be heard
  3. c A market structure characterized by an extremely large number of sellers, none strong enough to significantly influence price or supply
  4. d ...generous in assistance to the poor, humanitarian; benevolent; relating to monetary generosity
  5. e ...the set of values, norm, and beliefs that influence the behavior of everyone in the organization

5 Multiple choice questions

  1. ... A philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
    ...making whatever products are easy to produce and then trying to sell them
  2. Establishing long-term, mutually satisfying buyer-seller relationships
  3. A stage of the business cycle when unemployment is extremely high, wages are very low, total disposable income is at a minimum, and consumers lack confidence in the economy
  4. A strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment
  5. A competitive structure in which an organization offers a product that has no close substitutes, making that organization the sole source of supply

5 True/False questions

  1. Procompetitive...

          

  2. Sales orientation... the ideas that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits

          

  3. Marketing EthicsFour marketing elements- product, distribution, promotion, and pricing- that a firm can control to meet the needs of customers within its target markets

          

  4. Market Orientation... the ideas that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits

          

  5. Market ShareThe group of customers on which marketing efforts are focused