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(1 exact duplicate found)

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5 Written questions

5 Matching questions

  1. Green Marketing
  2. Marketing
  3. Strategic Planning Process
  4. Environmental Analysis
  5. Exchange
  1. a A strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment
  2. b The process of assessing and interpreting the information gathered through environmental scanning
  3. c The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and stakeholders in a dynamic environment
  4. d The provision or transfer or goods, services, or ideas in return for something of value
  5. e The process of establishing an organizational mission and formulating goals, corporate strategy, marketing objectives, marketing strategy, and a marketing plan

5 Multiple choice questions

  1. Organized efforts by individuals, groups, and organizations to protect consumers' rights
  2. An organizationwide commitment to researching and responding to customer needs
  3. Organized efforts by individuals, groups, and organizations to protect consumers' right
  4. A long-term view, or vision, of what the organization wants to become
  5. Principles and standards that define acceptable marketing conduct as determined by various stakeholders

5 True/False questions

  1. Sales orientation... the ideas that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits


  2. Proactive / Reactive... A philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
    ...making whatever products are easy to produce and then trying to sell them


  3. ProsperityA good, service, or idea


  4. Boston Consulting Group... Business portfolio matrix that uses market growth rate and relative market share as the indicators of the firm's strategic position.


  5. Competitive AdvantageThe results of a company matching a core competency to opportunities it has discovered in the marketplace