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Website, LAnding pages & UX contentToo
Terms in this set (24)
Tools for UX research
heatmap software, usability training, eyeball tracking, multi-variant/Split S/B testing
A tool that shows where users moved and hovered their mouse on your site, which gives an indication as to the important elements on the page
research conducted directly with users, letting them test UX and discuss challenges and improvements
often used in UX to track where users are looking on a page
Multi-variant or split A/B testing
a testing method to allow multiple versions of a page to run simultaneously and test the best performer
.com, .org, .edu, .gov
country code (cc) TLD
.uk, .ca, .fr
.tokyo, .nyc, .london
name of a website (what comes after email @, or www.
Domain Name System (DNS) **
translates domain names into IP addresses
URL (Uniform Resource Locator)
complete web address used to find a particular web page. while domain is the name of the website, URL will lead to one of the pages within
Every URL contains domain name & other components needed to locate specific page/piece of content
usually linked to (or destination of) a traffic-building device of some sort from an outside source (PPC, social posts/ads, EMAILS)
when a user (Customer) does the desired action (apply, register, call, etc)
- # of conversions/# of impressions,
- most important metric of ecommerce sites
focuses on ensuring that users find their way to the end of the goal without dropping out of conversion funnel.
User Experience (UX) **
how people experience your digital properties (website, apps, social media)
Good UX =
cutermers doing CTA/Conversion you want them to
the one that applies the core principles of good interaction design directly to maximizing conversions. Every interaction designed to be simple & effective to reduce chances of customers dropping out of funnel.
concerned with discovering customers needs & designing experiences that meet those needs in a way thats consistent with brand identity.
closing the delivery gap
Bain & Company
in 2005 stated that 80% of companies believe they provide superior
services, while only 8% of their customers agreed with them. While this gap may have narrowed in the decade since
that research was done (due to more detailed data and more direct relation-
ships with customers), we all have examples of poor
customer experience both personally and professionally that would suggest
that the 80 per cent figure is nothing more than aspirational.
UX & Brand values-
UX needs to be closely aligned to marketing strategy & brand values, if brand is premium, cannot offer poor digital experience.
brand experience =
Top Metrics/KPIs to Track on your Website-
Bounce rate, Unique website visitors (per month/week), Pages viewed per session, Average time on page, top landing pages, top exit pages, goal and event completions, onsite search queries, conversion rate (# of conversion s/# of interactions), click-through rate.
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