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Arts and Humanities
1.01 & 1.02 & 1.03
Terms in this set (49)
Have attributes or strokes at the tips of the letters called serifs
There are no attributes (serifs) at the tips of the letters
Appear to have been written by hand with a calligraphy pen or brush
Decorative or Ornamental
Designed strictly to catch the eye
The font style refers to the slant, weight and special effects applied to the text.
A font family is the different sizes, weights and variations of a typeface
Each letter takes up the same amount of space regardless of the letter size
Horizontal spacing between pairs of letters
Horizontal spacing between all of characters in a large block of text
The vertical spacing between lines of text.
Alignment of elements in a pattern or grid.
Elements of the design are centered or evenly divided both vertically and horizontally
Off-center alignment created with an odd or mismatched number of elements.
With radial designs the elements radiate from or swirl around in a circular or spiral path
The use of big and small elements, black and white text, squares and circles
Grouping elements to demonstrate their relationship to each other.
Repeat some aspect of the design throughout the entire layout.
Negative or space empty of any color
Rule of Thirds and Grids
Rule of Thirds - Using imaginary grids to visually divide the page into thirds vertically and/or horizontally and placing most important elements within those thirds.
Optical Center and Z-Pattern
Optical Center - the spot the eye first sees when it encounters a page.
The Six Principles of Design
Involves using a desktop computer and publishing software to create documents for publication.
The Target Audience
Publications are created to convey a message to the intended audience, called the target audience
Many publications will contain a large amount of text to deliver the message.
Mass as a Design Element
Mass refers to the size, space and "heaviness" of an object
Texture as a Design Element
Texture is an effect applied to a background or as the fill for an object.
a chart used to choose colors
colors that look good when used together.
Creating Color on Monitors
The amount of red, green, and blue are shown in different amounts in different "spots" on the monitor to produce an image.
Since color is displayed differently on monitors than it is printed with printers, color matching must be used.
a hue + black
a hue + white
the amount of the hue used
Margin guides are lines that indicate the space between the edge of the page and the document contents
Column guides control the flow of text within columns and keep text out of the gutter (space between columns)
Ruler guides are used to align objects consistently
Grids are guidelines used to ensure consistent placement of logos, graphics, and other objects throughout multiple documents, such as a print media kit
A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins
Special Features of Publications
Illustrations and photographs used to convey meaning and add appeal
A circle or bubble enclosing copy in an illustration
A print effect in which a color, object or image appears to run off the edge of a page.
Brief descriptive text accompanying an image or chart.
An enlarged character at the beginning of a paragraph
Running text at the top and/or bottom of a document.
Text that is the opposite to what the reader is accustomed
A symbol that indicates the end of an article or news item
Line which tells readers which page to refer to for the continuation of an article
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