MKT 487 Midterm

Suppose that a retailer buys a product from a manufacturer for $64 and wants a 20% mark-up on selling price. What would be the retailer's price to the consumer
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Suppose that a retailer buys a product from a manufacturer for $64 and wants a 20% mark-up on selling price. What would be the retailer's price to the consumer
$73
The elasticity for Zest is -4 for men and -3 for women. What price should be charged for men assuming that the cost is $3.00 for women?
4.00
Paul is a brand manager for Heinz Ketchup. He learned in Kroger Stores Central Indiana data that demand for Heinz Ketchup= 39,000 cases in January in 2013 and 30,000 cases in December 2012. Price/case = $8 in January and $10 in December


The elasticity of the demand is__________


Are buyers price sensitive or insensitive
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Why do only a small set of customer initially buy a radical new product? Would the number of people buying an incremental innovation be larger or smaller than those buying a radical innovation
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Company X is doing well in the market it operates in (automobiles). But recently it has found that its ads become less effective.
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Walmart is well known as being a price leader. However, both Target and Whole foods have been consistently eating at its margin. Walmart wants to change over being a differentiator but the CEO is extremely skeptical of such change. Is the CEO justified?
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Product A cost x have y quality. Product B cost y and has y quality. The stocks of a company A sells for z and that company B sells for Z. When will product B be sold more?
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Discuss why Amazon follows a long tailed distribution as a business strategy
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Explain why Amazon shows revenue increases but profit surplus
they continuously invest in different companies to get taxed less
Why does Giltee charge more for razor blader than for razors?
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United Airlines has had a few issues with consumer enragement. Typically the CEO sends an apology after the incident. In cases of issues with Spirit Airlines, the company typically issues no apologies. Why are the strategies different across these two airlinesPrice elasticities for shoes are typically -3.5. What might be the price elasticity of electricity?When choosing between two bottles of wine, Penny goes for the higher priced one. After going home she found out that the lower priced bottle was ranked higher by experts. Why do you think Penny made the error?Bugaboo makes prams for babies. They are widely known to be a differentiator. The way that Bugaboo can further improve gross revenues isCOVID-19 has caused many a disruption. One of the biggest effects observed was the increase in second hand car pricesPioneers enjoy a first mover advantage. In one study they are seen to be launching average of 10 products every five years. How many products you think followers launch?