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MKT 302 Midterm Exam Chapter 5

Terms in this set (13)

____________ is the total group of people from whom information is obtained.
a. Sample of interest
b. Census of interest
c. Population of interest
d. Subset of interest
C. Population of interest
The difference between the sample result and true population value is known as _________
a. Level of confidence
b. non sampling error
c. Acceptable error
d. None of these
C. Acceptable Error
The first step in the development of a sampling plan is to:
a. Determine sample size
b. Select a smapling method
c. Choose a data collection method
d. Define the population of interest
D. Define the population of interest
A continuous distribution, which is bell shaped and symmetric about the mean is known as:
a. Normal distribution
b. The chi-square distribution
c. The F-distribution
d. The mean distribution
A. the normal distribution
Which of the following is not a determinant of sample size for probability samples?
a. Budget available
b. Research objectives
c. Rule of thumb
d. All of the above
D. All of the above
Higher levels of confidence generally require:
a. Larger sample sizes
b. Greater variance
c. Smaller sample sizes
d. Larger standard deviation
C. Smaller sample sizes
How many respondents should be in each important subgroup of a sample at a minimum?
a. 10
b. 25
c. 50
d. 100
D. 100
True or False?
Ideal census conditions are seldom available, even when the population is very small
True
True or False?
One of the advantages of internet surveys is that target respondents can complete the survey at their convenience
True
True or False?
The greater the number of subgroups to be analyzed the smaller the necessary sample size
False
True or False?
In normal distribution the mean median and mode are equal
True
True or False?
Subgroups are often chosen based on demographics of the sample such as gender, income, etc.
True
True or False?
The normal distribution is bell shaped and only has one mode
True
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