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Chapter 7 The Mass Media and the Political Agenda
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Media Consolidation (Chains)
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A few giant corporations control most of the visual and print media
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Terms in this set (35)
Media Consolidation (Chains)
A few giant corporations control most of the visual and print media
Broadcast media usually
covers stories already broken by major newspapers
Who is the audience of serious newspapers, journals, and newsmagazines?
The affluent
What does the 1st Amendment Freedom of the Press give power to?
Gives power to reporters and Editors
Role of the Media as a Linkage Institution
Basic job of the media: inform citizens of government activities
Role of the Media as a Gatekeeper
Role of the media in influencing what subjects become national policy issues/storylines by controlling what's reported.
The media helps set
policy agenda
Policy agenda
issues that attract serious attention of public officials and others actively involved in politics.
High-tech politics
A politics in which the behavior of citizens and policymakers and the political agenda itself are increasingly shaped by technology and mass media
Policy Entrepreneurs
People who are political activists that invest their political "capital" in an issue.
Can be in or out of government, elected or appointed, in interest groups or research organizations
Government Regulation of Broadcast Media
Government does not own the communications networks but does regulate broadcast media.
Scorekeeper
Track who is ahead in elections.
Media tends to focus on what in elections?
horserace aspects
Bandwagon effects
individuals who are surveyed don't want to be on the wrong side of an issue, particularly for a candidate
ex: people notice that candidate A is leading by a good majority, and even though they may support candidate C, they vote for candidate A because of his popularity
Private Control of Media by 5 Media Conglomerates
Time Warner
Comcast
News Corp
Vivendi Universal
Walt Disney
