10 terms

Persuasion Techniques

Persuading your audience that you can protect them from harm is an example of a(n) ____________ appeal based on the desire for _____________.
________________ appeal to the audience's ability to reason and draw conclusions.
Logical appeals
Safety and self-actualization are examples of __________.
emotional appeals
The ____________ of persuasion is when you ask for small changes at first, then progress towards asking for larger changes.
Which of the following statements is correct?
Audiences listen for information that supports their beliefs and values.
_____________ appeal to the audiences needs, desires and wants.
Emotional appeals
"My background has given me the knowledge and experience to understand this complex issue."
This statement is an example of _____________.
a credibility appeal
John asks his mother to extend his curfew from 11:00 pm to 3:00 am so he can attend a party in a near-by town with friends. His mother refuses, so John asks if she will extend the curfew until 2:00 am. She again refuses and John continues to negotiate until they decide his curfew will be 1:30 am. This is an example of _______________.
door-in-the-face persuasion
You can __________________ by pointing out shared experiences, values or beliefs.
identify with your audience
When pointing out specific instances you should also ________________.
identify significant exceptions