Upgrade to remove ads
MGT 353 Creativity and Innovation Final
Instructor: Amy Randel School: SDSU Book: Creativity Inc.
Terms in this set (74)
What is creativity compared to innovation?
The generation of NOVEL and USEFUL ideas. Its about breaking down prior assumptions and making new connections
What is innovation compared to creativity?
It implements creative ideas and changes things in the world
why is creativity important in businesses?
Creativity pays off, it fosters growth and innovation which expands company wealth
Name 3 of the 4 dynamics of creativity
Breaking and making connections
Curiosity and fear
What are 2 of Guilford's 3-factors in the model of creativity?
Fluency: How many different ideas you have generated.
Flexibility: How many different types of ideas you have generated... which then pushes you into creativity
Originality: How unique is the idea.
Why did SCAMPER, scamper?
SCAMPER: Sally wants to
Substitute something and
Combine it with something else to make cookies but it will
Adapt something in it causing her to
Modify or magnify it and
Put it to some other use like making bread causing her to
Eliminate something from the recipe and
Reverse or rearrange it
Where does most of the work of creativity get done?
through Making and Breaking Connections
What are 2 of the 4 techniques for making and breaking connections?
Reversing Assumptions (assembly line)
Creating new patterns through random word simulation
Reframing the problem (step into new shoes)
What are forces that work against creativity?
fear, imitation, conformity, the need to be right immediately, acceptance of fixed roles, paralysis from analysis
What is the role of personal vision in creativity and why is it important?
personal connection motivates people, then they become curious and create something. it is important because without it its difficult to be intrinsically motivated
What are some ways that you can build a greater ability to be open to the new?
Putting yourself in purposeful new situations
allow yourself to be uncomfortable
mix up your routine
Why is the moment of creative insight is described as paradoxical?
Surprised you found the answer but you also aren't surprised because it was always there
What is a Lead User?
leader users are people with advance knowledge and experience that others in the particular niche share
How do you overcome the limitations of assigned teams to encourage creativity?
include everyone and allow them to decide what the goals are
Why does information not always flow easily through organizations?
Disconnect between departments and competition between them
What are some ways that organizations increase the chances that information is shared across different parts of the company?
loose entrepreneurship governance
What 3 dynamics does climate engage?
curiosity and fear
What is a climate for creativity and how is it made?
A climate for creativity is made where the organization is open to ideas and does not shut them down, created with individuality, safety, support and patience
What are different tactics used to make creative climates?
Set up the office in a way that encourages employees to interact and take trips out of the office to get a fresh perspective and rest their brains.
Let people explore unrelated disciplines/areas outside of job description and award for doing so
Why are autonomy and organizational support important for a climate for creativity?
Autonomy is important for making people feel like they have the power to creatively come up with ideas and are given the resources to do so. Too many resources stifle creativity but too few don't provide the employees with all the things they need to work on their ideas. If you feel you have power over your ideas (such as a designer) you're more likely to challenge what you know and you come up with.
What is the role of passion in strengthening a personal creative climate?
Passion develops a climate with higher energy for more imaginative and more productive breaking and making of connections. If you are passionate than you are at your creative best
The relationship between personal creative climate and surrounding organizational climate must be
complementary, only then will creative thinking bloom
3 Pronged approach?
top down:Teaching managers or "top tier" workers on how to coach their subordinates
bottom up: Teaching "bottom" employees on how they can make a difference
brushfire: Look to pre-set teams to learn how to be creative or to test out ideas
What does it mean to experience "push" towards creative change?
push: your facing some kind of threat
What does it mean to experience "pull" towards creative change?
pull: more positive, its an opportunity, inspirational or motivational, vision of what could be
motivation that arises from the task itself, your personal interest drives it
motivation that arises from sources outside of a task, that is driven by money or fame rewards
How companies have assessed a problem and its context?
dont look too narrowly, try to think broadly.
How did Steelcase assess problems and their context?
they came up with fact pact and this made sure information within it would be 3/4 from outside the company with trends and demographics
what does "i wish" do?
engages intrinsic motivation and reveals new layers of the problem
What is a problem owner?
someone in a group who is going to follow up and make sure there is movement in the solution of the problem and ensures that the idea is not lost.
What happens if you do not have a problem owner in a group?
there is no follow through and steps can get lost in the process
What is False Fatigue?
The point where you feel as if you need to give up
How to you push past false fatigue?
for an idea to be innovative, you have to create something out of the ordinary that is harder to come up with.
Idea quotas are a good way to do this.
How do you implement an idea?
involve critical people
dwindle down ideas
pull out ideas to consider
set others aside
Why is it important to involve critical people in the implementation of a new idea?
They are the people that will implement the idea and can make it more effective. They dont lose ownership of the idea because they follow it all the way through and are heavily involved in the execution
What is the Stage Gate Process?
It provides a structured innovation process that progresses towards implementation
How does the Stage Gate Process effect managers?
its forces them to make choices among competing new product development projects so that resources are not spread thinly over too many projects
How do stopping points help the development of a new product?
it helps the review work and gain approval to move to the next stage.
What happens at gate 1 in the Stage Gate Process?
its an idea screen to make sure that the 1st idea is realizable. Is it feasible?
What happens in stage 1 of the Stage Gate Process?
This is where you scope out to see what the customers need regarding your idea (proof)
What is the business case stage of the Stage Gate Process?
This is where you ask the question, business ideas do they have a case? and it shows financial data and business info
What happens in the development stage of the Stage Gate Process?
this is where the prototype is made and you see if you use the resources appropriately
During the testing stage of the Stage Gate Process...
it is taking the prototype and testing it on customers and people then if its good you go to the launching point.
Superior products reach markets _________(fast/slow) and generate __________ (better/worse) profits.
Faster ; better
What are the 2 stages of the innovation process?
1. Idea Generation
2. Idea Conversion
What is idea generation?
the creativity portion of the innovation process. This produces the idea
What are the steps in idea conversion?
(making sure the idea is feasible)
- idea selection/screening
- idea diffusion
- bringing an idea to market
- rolling out a product/service
Why might it not be a good idea to implement best practices (from other companies) regarding innovation?
what is good for one company may not be good for another company, it depends on the product line and goals
What is an effective way to approach innovation management?
focusing on your weak parts and see what could be better, making sure that every step in the processes are strong
In regards to idea generation, what kinds of external networks should a company build?
when you are trying to find a solution you can use an "innocentive website" where you can post challenges where they reach out externally and pay for solutions. it creates bonds with other companies and networks
What should be the goal of building networks?
getting people from different kinds of groups and expertise in different fields. this then brings in information that is different to create diversity
What can a company do to build an ongoing dialogue among employees across the organization?
try to build into your teams regular meetings inner company ted talks and info sharing
bring people together to talk about things.
What 3 challenges can occur during the idea conversion stage of innovation?
1. Too much screening that nothing makes the cut
2. Not enough screening and too many projects diffuse success
3. funding (make sure that you have enough resources to make it happen.
What are the 2 ways of increasing the effectiveness of idea conversion?
1. Multichannel funding
2. Safe havens
What are safe havens?
incubators of ideas, they help with obstacles and provide resources and support
In the idea diffusion stage, who has to receive buy in?
customers and relevant constituencies like geographic locations and channels
why do people receive a buy in at the diffusion stage?
to spread the new product and to keep your team on board and motivated
What can hinder the idea diffusion process?
it can take too long to diffuse into the market
what can be done to make the diffusion process smoother?
establish new roles in the team, create a buzz trying to get the word out.
What are the 4 possible outcomes/returns from innovation efforts?
1. waste (over half): trial and error/wasted idea
2. differentiation: creating different aspects
3. productivity: improving process to lower costs
4. neutralization: mimicking what is successful
What is so bad about context?
if you spend too much time on context you dont differentiate yourself a lot. you should focus on core.
whats does focusing on core allow you to do?
it allows you to differentiate
what is the best way to cross the "chasm" of a products maturity life cycle?
target a niche market on the other side to unite them with a common problem
What are the 5 stages of a category-maturity life cycle?
1. early adoption
2. growth market
3. mature market
4. declining market
5. end of life
What are complex systems?
they take on individual problems that are complex and provide individual consulting to solve the problem. (unique solution for a specific customer)
What are volume systems?
provide something that is standardized in a high volume. a limited relationship with efficiency and a low cost system
What are the 3 levels of the Innovation Pyramid?
1. Top of the pyramid: the big ideas, might not work, risky projects that could pay off.
2. Middle: "Mid-range ideas", they have something to develop more and test more
3. Bottom: "Incremental Innovation" small things, make process more efficient (process that you already do and try to implement)
What is the purpose of the Innovation Pyramid?
it diversifies your approach to innovation, making sure you aren't just investing into the big things, but in all three levels.
Is it good to loosen plans and controls for innovation?
Yes, you want some looseness to the structure of how things happen, ideas come up from random things
What should be considered when deciding who should lead a new product team?
not always the person that comes up with the idea, they have a certain skill set, but its important to look at what happens next. Find a person that is able to guide the product team to the other stages of the process.
What mistake did the people at timberland/travel gear make?
they pushed the idea on to the sales force and didnt sell it to them. they didnt involve them in the stages so they werent as excited about the product
How does Proctor and Gamble encourage creativity?
through cross fertilization between products to develop new products. they encourage competition and develop their r&d departments.
What does P&G suggest about how you can encourage entrepreneurial activity in a large company?
top-down encouragement of innovations. That it is prioritized by leadership and run through the departments as everyone is equals in innovation and new ideas
THIS SET IS OFTEN IN FOLDERS WITH...
MGT 353 Midterm
"The Eureka Hunt"
Creativity Ch. 4 & Design Thinking Article
Medici String Quartet Article
YOU MIGHT ALSO LIKE...
Leadership Final, Ch 15
Chapter 5 - Generating New Ideas
Jud - Management - Unit 5
Ent Lesson 4 Key Terms
OTHER SETS BY THIS CREATOR
Jamul Casino's New Years Eve Celebration
July Promotions Quiz
HC FOOD VENUE HOURS
Motorcycle Sample Test 1