Mass Communications Quiz #1

mass communications
STUDY
PLAY
mass communications is the ___________
simultaneous
delivery of __________
identical
messages through high speed __________
reproduction
and ____________
distribution
to a large and ___________ audience
heterogeneous
list the 4 characteristics of the message
simultaneous
impersonal
concise
fast moving
list the 5 characteristics of the receiver
no commitment to listen
no commitment to feedback
large group
heterogeneous
anonymous
one type of a national newspaper
USA today
one type of a metropolitan daily
Detroit Free Press
one type of a suburban daily
metro daily
one type of a weekly community
Grosse Pointe times
Three factors essential to news
facts, interest, audience
a sentence for the three factors essential to news
journalists find facts that interest an audience
what is a news element
factors that make news interesting
timeliness
recent
proximity
nearness
consequence
outcome
prominence
well known
drama
colorfulness
oddity
different
conflict
problems
sex
male/female relations
emotions
feelings
progress
change
define the five qualities that distinguish news from other forms of writing
1. accurate-
get your facts right
define the five qualities that distinguish news from other forms of writing
2. balanced-
get all sides
define the five qualities that distinguish news from other forms of writing
3. objective-
fair
define the five qualities that distinguish news from other forms of writing
4. concise and clear-
to the point
define the five qualities that distinguish news from other forms of writing
5. recent-
timely
beat reporter
covers an area were news happens on a regular basis
bureaus
reporters live were news happens and sends it back to the paper
bylines
below the title and the writer of the story
classified ads
towards the back of the paper and there small inexpensive ads purchased by individuals, buying or selling a good or service
column
its the writers opinion about something entertaining
dateline
just before the story starts and tells where the story originated from
death notices
an advertisement for a funeral payed for by the family listing important information
display ad
throughout the paper, spread out, larger ads, purchased by companies trying to sell a good or service
editorial
on the left side, and states the newspapers opinion about something in the news
future book
calendar of upcoming events
general assignment reporter
does a different story every day
hard news
more important, less interesting
interpretative reporting
where you explain the why of a story
investigative reporting
digging, a reporter who digs deep to find facts
masthead
lists owners and editors of a publication
metropolitan staff
usually in the front of local news, written by reporters that live in the area and cover the area
nameplate
name of the newspaper on page 1
nose for news
an interest in people and whats happening
obituary
in the local news section; stories about well known people that have died
press releases
prepared by organizations or groups trying to get publicity for something
press service
an organization that prepares stories for an affiliated newspaper
soft news
less important news, more interesting
syndicates
purchased by your newspaper from a company representing an artist
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