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59 terms

Fashion Industry Test 2

terms for fashion industry test 2
STUDY
PLAY
The fashion movement is...
evolutionary, not revolutionary; slow changing, subtle changes. Consumers do not like sudden change. Not dependent on sales promotion.
Fashion is created by the...
consumer.
Industry listens to consumer
Price
does not determine fashion acceptance
Fashion
often ends in excess.
everyone wears it; available in many different stylistic elements
Trickle-down
upper class initiates fashion for status purposes - lower classes imitate - after lower class adopts, upper class discards and adopts a new fashion to assert it's superior position
Trickle-across
fashion moves horizontally between groups of similar social levels.
fashion leaders within a group, particular age groups, socioeconomic status (ex. college students, high school students, teachers)
Trickle-up
younger or lower class initiate fashion, upper classes accept.
ex. jeans: first from farmers (utilitarian), now staple and all classes wear
Collective Selection
collective taste in fashion formed by consumers similarly influenced by environmental factors, collective idea as a society. ex. (t-shirts, sweatshirts)
Political Views
inhibit or advance fashion.
1. war (WWII, rationing)
2. political relations with other countries
3. legislation
4. political change
Economic Conditions
fashion is a luxury, a discretionary purchase
recession - money spent on investments
good economy - more discretionary income
Technological Developments
fiber
manufacturing - ready-to-wear
Psychological Theory
motivations
ex. boredom, curiosity, rebel against convention, desire for self-assertion, desire for companionship
Historical Theory
cyclical theory
pendulum of fashion
recycling fashion
Cyclical Theory (Historical Theory)
straight, tubular
bell shape
back fullness
Evolution
gradual change
Fashion Adoption
the process by which a style is accepted
Long Lived (Length of Cycles)
classics
never becomes completely obsolete
Short-lived (Length of Cycles)
fads
comes and goes in a single season
Cycles within Cycle (Length of Cycles)
design elements may change even though the style itself remains popular
Interrupted/Prolonged Cycle (Length of Cycles)
normal cycle affected for some reason
ex. season, social, economy, political event
Reoccurring Cycles
after a fashion dies, it may resurface
Highest Price
outset (start or beginning)
Moderate/Popular Level Price
as fashion increases in popularity
Markdown
during decline stage, markdowns begin as consumers will no longer pay full price
Close Out Price
final stages
Fashion Leaders
innovators; small percent of consumers - start fashion by discovering and wearing a style
Early Adapters
adopt relatively early
not before it is established as fashion
Early Majority/Majority
mass acceptance
Late Majority
price moderate, risk low
Laggards
adopt at markdown price
Successful Merchandising
need clear cut policy on which fashion stages they wish to deal with
Exclusive Shops
boutiques, designer shops, fine specialty stores
Halo Effect
continuing influence on the first impression
Stereotype (Formation)
individuals are grouped according to some visual trait and thereby presumed to possess similar personality or behavioral characteristics
Self-concept
what we think about ourselves (self feedback)
body image, body cathexis (satisfaction), self esteem
Personality
distinctive individual qualities
personal attributes, attitude, values, lifestyles
Diffusion
describes how fashion styles filter through consumer groups
ex. age groups, geographic groups, socioeconomic groups
Adoption
the process by which a style is accepted; taking style from other people
Demographics
objective characteristics that can be quantified
ex. population and birth rate, geographic concentration of the population, age and aging of the population
Psycho-graphics
subjective characteristics that deal with feel and touch; more than absolute numbers
ex. religious beliefs, fashion interests, etc.
Consumer Research (Sources)
survey, consumer groups, in-store informal interviews
Shopping (Sources)
look at stores and compare
Sales Records (Sources)
look at past sales to predict future trends
Evaluating Fashion Collections (Sources)
look at latest fashions on the runway
Fashion Services (Sources)
trends services
ex. Fashion Snoops, Cotton Inc.
Color Services (Sources)
predict colors people will be wearing in the future
ex. Color Association
Websites (Sources)
ex. Style.com, latest shows; other websites
Video Services and Television (Sources)
TV shows that start trends
Catalogs (Sources)
similar to shopping stores
Trade Magazines (Sources)
latest fashion business and trade for industry professionals
ex. WWD
Style/Fashion Levels (Fashion Considerations)
type of item
Color (Fashion Considerations)
usually most important
Texture/Fabrication (Fashion Considerations)
surface interest
Price (Practical, Psychological Considerations)
most important for average consumer
Fit (Practical, Psychological Considerations)
crucial step
Appropriateness (Practical, Psychological Considerations)
usefulness
Workmanship/Quality (Practical, Psychological Considerations)
how well made
Brand/Designer Name (Practical, Psychological Considerations)
manufacturer reputation
Performance/Care (Practical, Psychological Considerations)
ease of care