ad hominem argument
appeals to emotion rather than reason (deceptive)
a reference to a person, place, thing , or work of art that the author expects the reader to know
making a clear concept or idea by showing its similarity to a more familiar concept
an acknowledgement of objections to a proposal
correction of erroneous views
pointing out where another's observations need modification or correction
a less offensive substitute for an unpleasant word (allowed doublespeak)
an emotionally violent, verbal attack
reduce to the absurd
to show the foolishness of an argument by taking the argument to its logical (yet absurd) conclusion
apparent logic; not truly logical but presented as such (deceptive)
sentence structure (groups of words, where as diction is single word choice)
author's attitude toward his/her topic, the audience or both
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