Your advertising agency is considered one of the most innovative in the city, which has allowed you to attract the best and brightest employees in the industry. Unfortunately, however, once they're on board, employees often become dissatisfied. Generally speaking, internal communication is poor and morale is low, and you believe these issues are holding your organization back from achieving its full potential. Recently, you hit upon an idea that you think will solve these problems. Instead of organizing your employees by function, you want to organize them into dedicated teams, one for each of your major clients. Your VP and other department heads agree, even though it will mean major changes in their job responsibilities. In terms of a dual-core approach, which of the following is true?