media painted it as ultra addictive, one try and you are hooked.
Another theme was that use spread like wildfire. "Infested" neighborhoods (was never and is not popular compared to other drugs).
Claimed to be used by the eduated and rich (quite the opposite, mostly used by poors)
Created "crack babies" (found to be a myth).
Compared to the Black Death ( 25,000 deaths, from ALL illicit drugs, to 75 million is clearly the same...)