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the study of how ideas get linked together and trying to find "laws" that describe and examine behavior


a relatively permanent change in behavior due to experience

Neutral Stimulus -->

Conditioned Stimulus

Unconditioned stimulus -->

has an unconditioned behavior: becomes a conditioned response


process by which eventually the response goes away --> the response becomes extinct

Spontaneous Recovery

the learned condition returns almost immediately after a rest period. The response returns when presented with stimulus


conditioned to similar stimuli. When conditioned to one thing, many other things similar produce the same conditioned reaction


one thing causes a reaction when something similar does not

Desensitization Theory

gradually reducing the bond between the stimulus and the response by slowly introducing the stimulus while making them relax

Counter Conditioning Therapy

replacing stimulus-reaction bond with a new bond (by introducing something pleasant with the stimulus)

Aversion Therapy

replacing the bond for a bad feeling with something bad
replacing "nice" with "nasty"

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