Consumer Skills

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Authority Bias
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Terms in this set (45)
Disguised AdsAds that are hidden as other kinds of content or navigation in order to get you to click on themDrip PricingThe practice of initially showing consumers a lower price and then revealing additional fees at the time of paymentFederal Trade Commission (FTC)A government organization whose role is to protect consumers and competition by preventing anti-competitive, deceptive, and unfair business practices through law enforcement, advocacy, and educationForced ContinuityA dark pattern in which your free trial with a service comes to an end and your account begins to be charged without any warningFriend SpamA dark pattern in which a product asks for your email or social media permissions and then sends messages to all of your contacts pretending to be youGamificationThe use of game design elements to get you to spend more time and more money on a website or appHidden FeesAdditional charges added on to the cost of a good or service that a consumer may not necessarily be aware of at the time of purchaseIdentity TheftWhen someone steals your personal information to commit fraud such as applying for credit, filing taxes, or obtaining medical servicesInfluencerA person who is able to generate interest in something (such as a consumer product) by posting about it on social mediaInstallment PlanA payment method that allows you to pay for purchases over time by dividing the purchase amount into smaller equal payments, often with interest and additional fees; also known as Buy Now Pay Later plansInvestment ScamA type of scam in which fake investment opportunities are sold, often using cryptocurrencyLiking BiasThe tendency to judge in favor of people and symbols we likeMisdirectionA dark pattern in which a website's design purposefully focuses your attention on one thing in order to distract your attention from anotherMulti-level Marketing Company (MLM)A business in which a person receives proceeds not only from their own sales, but from the sales made by people they have signed up, and potentially people those people have signed up, and so onPhishing ScamA type of scam in which personal information is requested, typically through an illegitimate emailPrice Comparison PreventionA dark pattern in which a retailer makes it hard for you to compare the price of an item with that of another similar item so you cannot make an informed decisionPrice MatchingA practice used by some retailers to match a competitor's LOWER price for an itemPrivacy ZuckeringA dark pattern in which you are tricked into sharing more information about yourself than you intended toPump and Dump ScamA type of scam in which investors artificially inflate the price of an asset and then sell out before the price fallsPyramid SchemeAn illicit business model where profits are based on the investor's ability to recruit other individuals who are enrolled to make payments to their recruiters. Generally, neither a product or service is delivered.QR Code ScamA type of scam in which a QR code directs users to a fake website to collect information or install malwareReciprocity BiasThe tendency to return in kind what another has done for usRoach MotelA dark pattern that allows you to get into a situation very easily (like signing up for a subscription or getting product emails) but then you find it is hard to cancel or get out of itRomance ScamA type of scam in which an online relationship is built and then money is requestedScamAn illegal trick, usually with the purpose of getting money or information from a person; a type of fraudScarcity BiasThe tendency to assume things that are scarce are valuable and things that are abundant are notShopping ScamA type of scam in which an item is purchased, often through social media, but the product never arrivesSocial Proof BiasThe tendency to behave in a particular way because others are doing soSneak Into BasketA dark pattern in which a website sneaks an additional item into your basket somewhere in the online purchasing journey, often through the use of an opt-out button or checkbox on a prior webpageSoftware as a Service (SaaS)A business model companies use to charge you on a regular basis for ongoing updates to products and services you useThriftingPurchasing goods second hand whether in person or through an online marketplaceTrick QuestionA question that appears to ask one thing but, when read carefully, asks another thing entirely2-Factor Authentication (2FA)An extra layer of security that requires a user to provide two pieces of information (such as a password and a temporary code) to access an accountUnit PriceThe cost for one item or measurement that allows it to be easily compared to other similar products to evaluate which is a better dealWays of InfluenceFactors such as authority, liking, or scarcity that have an effect on the way we make decisions