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51 terms

RIM1020 TEST ONE

STUDY
PLAY
culture
SYMBOLS
communication
PROCESS
Printing Press
1455 changed everything slowly
bible
first product mass produced
telegraph
1840 separated communication with transportation
Pop culture
pollutes the soul and cheapens public life
pre modern
divine and supernatural order
pre modern, I understand because I
BELIEVE
Modern
individualism, rationalism
modern, I understand because I
REASON
post modern
opposing hierarchy, challenge science
post modern I understand because I
PARTICIPATE
packet sharing
slices up messages and sends through system o various paths, reassembling at it's final destination
Ray Tomlison
invented email and @
1992
The year the internet went from GOV to the People
Killer App
e-mail
Tim Berners Lee
responsible for www
Selective Exposure
Mr. Jones watching FOX news
cognitive dissonance
what you know is suppose to happen, doesn't. LIGHT SWITCH. discomfort with new info that opposes
media effects
research to see how media impact...aggressive behavior and violence
two step flow
Media to opinion leaders, opinion leader to friends...replaced the magic bullet theory
Magic Bullet theory
descredited
spiral of silence
people with diff opion may be reluctant to challenge the consensus of the media
journalism impact
most people are less likely to present a view that is opposing to dominant view
cultivation effect
more tv=more fear. mean world syndrome
agenda setting
media doesn't tell you what to think, but what to think about
minimal effects
people engage in selective exposure and retention; media confirms values
uses and gratifications
people use media to satisfy..turning on tv when alone
cultural studies
how we make meaning and understand reality through media usage
empical research
surverys, experiments- studies media messages using tools of social scientists
culture research
ritual, narrative, shifts n cultural meanings...benz sign as necklace. neither and both
Phil farnswoth
invented electronic TV , which first appeared in bars, was considered low class (prowrestling, roller derby)
1950 Quiz show scandal
NBC 21, sponsors called shots and rigged it. Nothing happened but maybe a small increase in news
CATV
Community Antenna Television-improved reception with difficult landscapes, connected homes to massive antennas, been around as long as broadcast TV
1000 BC
year of 1st revolution- PHONETIC WRITING
1455
year of 2nd revolution-MOVABLE TYPE (bible)
1951
year of of 3rd revolution- DIGITAL COMPUTERS
41
average % time with media daily
phonetic writing
use of symbols to repersent sounds
email
51% of internet usage is...
8 hours
average time tv is watched daily per household
ratings
number of TV on or off compared to # of tvs watching a program
share
number on TV turned on watching a program
sweeps
months with important ratings FEB MAY NOV
demographics
personal characteristics or audience
prime time audiences
decreased to 46%
lasswell's models
ask five questions for communication
digital divide
term for when lower income can't access technology
National information infracture
NII
Internet service provider
ISP
pictograph
symbol of an object that is used to convey an idea