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slices up messages and sends through system o various paths, reassembling at it's final destination
what you know is suppose to happen, doesn't. LIGHT SWITCH. discomfort with new info that opposes
two step flow
Media to opinion leaders, opinion leader to friends...replaced the magic bullet theory
ritual, narrative, shifts n cultural meanings...benz sign as necklace. neither and both
invented electronic TV , which first appeared in bars, was considered low class (prowrestling, roller derby)
1950 Quiz show scandal
NBC 21, sponsors called shots and rigged it. Nothing happened but maybe a small increase in news
Community Antenna Television-improved reception with difficult landscapes, connected homes to massive antennas, been around as long as broadcast TV
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