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Printing Press

1455 changed everything slowly


first product mass produced


1840 separated communication with transportation

Pop culture

pollutes the soul and cheapens public life

pre modern

divine and supernatural order

pre modern, I understand because I



individualism, rationalism

modern, I understand because I


post modern

opposing hierarchy, challenge science

post modern I understand because I


packet sharing

slices up messages and sends through system o various paths, reassembling at it's final destination

Ray Tomlison

invented email and @


The year the internet went from GOV to the People

Killer App


Tim Berners Lee

responsible for www

Selective Exposure

Mr. Jones watching FOX news

cognitive dissonance

what you know is suppose to happen, doesn't. LIGHT SWITCH. discomfort with new info that opposes

media effects

research to see how media impact...aggressive behavior and violence

two step flow

Media to opinion leaders, opinion leader to friends...replaced the magic bullet theory

Magic Bullet theory


spiral of silence

people with diff opion may be reluctant to challenge the consensus of the media

journalism impact

most people are less likely to present a view that is opposing to dominant view

cultivation effect

more tv=more fear. mean world syndrome

agenda setting

media doesn't tell you what to think, but what to think about

minimal effects

people engage in selective exposure and retention; media confirms values

uses and gratifications

people use media to satisfy..turning on tv when alone

cultural studies

how we make meaning and understand reality through media usage

empical research

surverys, experiments- studies media messages using tools of social scientists

culture research

ritual, narrative, shifts n cultural meanings...benz sign as necklace. neither and both

Phil farnswoth

invented electronic TV , which first appeared in bars, was considered low class (prowrestling, roller derby)

1950 Quiz show scandal

NBC 21, sponsors called shots and rigged it. Nothing happened but maybe a small increase in news


Community Antenna Television-improved reception with difficult landscapes, connected homes to massive antennas, been around as long as broadcast TV

1000 BC

year of 1st revolution- PHONETIC WRITING


year of 2nd revolution-MOVABLE TYPE (bible)


year of of 3rd revolution- DIGITAL COMPUTERS


average % time with media daily

phonetic writing

use of symbols to repersent sounds


51% of internet usage is...

8 hours

average time tv is watched daily per household


number of TV on or off compared to # of tvs watching a program


number on TV turned on watching a program


months with important ratings FEB MAY NOV


personal characteristics or audience

prime time audiences

decreased to 46%

lasswell's models

ask five questions for communication

digital divide

term for when lower income can't access technology

National information infracture


Internet service provider



symbol of an object that is used to convey an idea

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