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5 Written questions

5 Matching questions

  1. minimal effects
  2. sweeps
  3. National information infracture
  4. Modern
  5. 1000 BC
  1. a months with important ratings FEB MAY NOV
  2. b year of 1st revolution- PHONETIC WRITING
  3. c NII
  4. d people engage in selective exposure and retention; media confirms values
  5. e individualism, rationalism

5 Multiple choice questions

  1. decreased to 46%
  2. personal characteristics or audience
  3. year of 2nd revolution-MOVABLE TYPE (bible)
  4. symbol of an object that is used to convey an idea
  5. surverys, experiments- studies media messages using tools of social scientists

5 True/False questions

  1. Pop cultureSYMBOLS


  2. Printing Press1455 changed everything slowly


  3. packet sharingslices up messages and sends through system o various paths, reassembling at it's final destination


  4. two step flowMedia to opinion leaders, opinion leader to friends...replaced the magic bullet theory


  5. cultural studieshow we make meaning and understand reality through media usage