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5 Written questions

5 Matching questions

  1. spiral of silence
  2. 8 hours
  3. cognitive dissonance
  4. two step flow
  5. sweeps
  1. a Media to opinion leaders, opinion leader to friends...replaced the magic bullet theory
  2. b average time tv is watched daily per household
  3. c months with important ratings FEB MAY NOV
  4. d people with diff opion may be reluctant to challenge the consensus of the media
  5. e what you know is suppose to happen, doesn't. LIGHT SWITCH. discomfort with new info that opposes

5 Multiple choice questions

  1. individualism, rationalism
  2. 1840 separated communication with transportation
  3. term for when lower income can't access technology
  4. how we make meaning and understand reality through media usage
  5. personal characteristics or audience

5 True/False questions

  1. minimal effectsresearch to see how media impact...aggressive behavior and violence


  2. packet sharinguse of symbols to repersent sounds


  3. cultivation effectmore tv=more fear. mean world syndrome


  4. phonetic writinguse of symbols to repersent sounds


  5. empical researchsurverys, experiments- studies media messages using tools of social scientists


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