Good places to create headers and footers, insert page numbers, place a logo or graphic that appears on all pages.
Lines that control the flow of text within columns and keep text out of the gutter (space between columns).
Guidelines used to ensure consistent placement of logos, graphics, and other objects throughout multiple documents.
A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins.
Special Features of Publications
Brief descriptive text accompanying an image or chart. Can be in the form of a textbox or balloon.
An enlarged character at the beginning of a paragraph. Drops below the line of text. Grabs the reader's attention.
Running text at the top and/or bottom of a document. Also called headers. Used for organization, page numbers, date, author, running title, etc.
Quotation taken directly from the body of the article. Used to draw attention. Often made larger than body text
Horizontal or vertical lines that can be applied to paragraphs, text boxes, and objects in a publication.
Square box filled with information related to the main story or to a completely separate article.
Text that is the opposite to what the reader is accustomed. Light text on a dark background. Often used in headlines to draw attention. Use sparingly!
Title and Heading Information
Nameplate - banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and a motto
Masthead - contains the name of the publisher and may include staff names and other related information; usually appears on page 2 of the document
Headings and Subheadings
use font sizes and styles to differentiate between main and subheadings; use a consistent set for each
Kicker - words positioned above a headline, usually as a lead-in or teaser
Byline - name of author or contributor of photo or article, usually placed just below the headline or photo or at the end of the article
Deck - placed between a headline and an article to provide a segue between the headline and the body of the article
Running headlines and footers - headers and footers used to indicate dates, page numbers, running titles
the bulk of the publication; articles and news items
Paragraphs - use paragraph settings to adjust and control the space between paragraphs
Characters - use fonts, styles, leading, kerning, and tracking to adjust spacing and develop the document's personality
Rules (lines) - used in varying weights and styles to add definition and organize the elements of a publication