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Marketing Essentials - Ch 7
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Based on the 2009 text (the orange book).
Terms in this set (11)
digit
numbering system is composed of ten basic symbols
fractions
numbers used to describe or compare parts of a whole
numerator
represents the number of parts being considered
denominator
the bottom number that represents how many parts in a whole
mixed number
a whole number and fraction together
decimal number
another way to write a fraction or mixed number
percentage
the number of parts per 100
bar graph
a drawing made up of parallel bars whose lengths are proportional to the qualities being measured
line graph
a line that joins points representing changes in a variable quantity, usually over a specific period of time
circle graph
a geometric representation of the relative sizes of the parts of a whole
pie chart
a more common name for a circle graph
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Marketing Essentials - Ch 20
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Marketing Essentials - Ch 36
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