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Marketing Essentials - Ch 9
Based on the 2009 text (the orange book).
Terms in this set (17)
Word Processing Programs
software applications designed to create documents that are primarily text but that may contain a few graphics.
applications that store and organize information.
used to organize, calculate, and analyze numerical data.
Desktop Publishing Programs
illustrate both the computer's creative potential and its usefulness for business.
Produces slide shows or multimedia presentations.
the entry point for a web site.
Hypertext markup language (HTML)
specific, detailed code used to create a web page.
enable users to electronically communicate with other users around the world through their computers.
Enterprise resource planning (ERP)
all parts of a company's business management are integrated with this software, including planning, manufacturing, sales, marketing, invoicing, and payroll.
Internet Service Providers (ISPs)
companies that provide Internet access for businesses, organizations, and individuals.
the world's biggest computer network. It is a network of networks, across which information flows freely.
Wi-Fi (Wireless fidelity)
establishes a wireless Internet connection using radio frequencies.
World Wide Web
a subset of the Internet. It's a collection of interlinked electronic documents that are viewed with a browser.
Hypertext transfer protocol (HTTP)
links documents together and the uniform resource locator
Uniform Resource Locator (URL)
the protocol used to identify and locate web pages on the Internet.
a hardware and software checkpoint for all requests for or inputs of data, incoming and outgoing. It reviews the message to make sure the data content is safe and acceptable for viewers.
outlines what can be found on each page within the Web site.
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