Marketing Essentials - Ch 15
Based on the 2009 text (the orange book).
Terms in this set (9)
Closing the sale
Obtaining an agreement to buy from the customer.
The things customers do or say to indicate a readiness to buy.
An initial effort to close a sale.
Encourages a customer to make a decision between two items.
Standing-room only Close
Used when a product is in short supply or when the price will be going up in the near future.
When a salesperson asks for the sale.
A closing method in which you explain services that overcome obstacles or problems
Selling additional goods or services to the customer.
Customer Relationship Management (CRM)
Involves finding customers and keeping them satisfied, provides companies with the means to develop and nurture customer relationships.
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Marketing Chapter 15
Chapter 15: Closing the Sale
OTHER SETS BY THIS CREATOR
Marketing Essentials - Ch 38
Marketing Essentials - Ch 37
Marketing Essentials - Ch 36
Marketing Essentials - Ch 35
THIS SET IS OFTEN IN FOLDERS WITH...
Marketing Essentials - Ch 13
Marketing Essentials - Ch 1
Marketing Essentials - Ch 2
Marketing Essentials - Ch 12