Marketing Essentials - Ch 18
Based on the 2009 text (the orange book).
Terms in this set (16)
Encompasses all of the physical elements that merchandisers use to project an image to customers.
The visual and artistic aspects of presenting a product to a target group of customers.
Encompasses a store's sign or logo, marquee, banners, awnings, windows, and the exterior design, ambiance, and landscaping.
An architectural canopy that extends over a store's entrance.
Ways that stores use floor space to facilitate and promote sales and serve customers.
Permanent or movable store furnishings that hold and display merchandise.
point-of-purchase displays (POP's)
Consumer sales promotion device; manufactured units with bold graphics and signage that hold, display, or dispense products.
Typically four-feet high, have pedestal-mounted screens, and take up less than two square feet of store space. They allow for immediate product availability.
Illustrates the relationships between colors.
Found opposite each other on the color wheel and are used to create high contrast. (red and green, blue and orange, yellow and purple)
Located next to each other in the color wheel and share the same undertones. (yellow-orange, orange, yellow-green)
Three colors equally spaced on the color wheel. (Red, yellow, blue)
An area in the display that attracts attention first, above all else.
The relationship between and among objects in a display.
Placement of large items with small items to create balance.
Placement of several small items with one large one.
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