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Marketing Essentials - Ch 20
Based on the 2009 text (the orange book).
Terms in this set (12)
A group of advertisements, commercials, and related promotional materials and activities that are designed as part of a coordinated advertising plan to meet the specific goals of a company.
Independent businesses that specialize in developing ad campaigns and crafting the ads for clients.
The phrase or sentence that attracts the readers' attention to a particular product or service.
The selling message of a written advertisement that details how the product or service meets the customer needs identified in the headline.
The photograph, drawing, or other graphic elements used in an advertisement.
Takes the form of images, stock drawings, and photographs.
The distinctive identification for a business.
A catchy phrase or words that identify a product or company.
Shows exactly how an ad will appear in print. Many are sent in digital format, which saves time and money.
a sketch that shows the general arrangement and appearance of a finished ad; it clearly indicates the position of the headline, illustration, copy, and signature.
the look and appearance (design) of the type
The four essential elements of a print ad
headline, copy, illustrations, and signature
THIS SET IS OFTEN IN FOLDERS WITH...
Marketing Essentials - Ch 1
Marketing Essentials - Ch 2
Marketing Essentials - Ch 19
Marketing Essentials - Ch 3
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