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Marketing Essentials - Ch 21
Based on the 2009 text (the orange book).
Terms in this set (15)
Channel of Distribution
The path a product takes from its producer or manufacturer to the final user.
Businesses involved in sales transactions that move products from the manufacturer to the final user.
Businesses that buy large quantities of goods from manufacturers, store the goods, and then resell them to other businesses.
Wholesalers that manage inventory and merchandising for retailers by counting stock, filling it in when needed, and maintaining store displays.
Own the goods they sell but do not physically handle the actual products.
Sell goods to the final consumer for personal use.
Sell goods to the customer from their own physical stores.
Involves retailers selling products over the internet to the customer.
Act as intermediaries by bringing buyers and sellers together.
Occurs when the producer sells goods or services directly to the customer, with no intermediaries.
Involves one or more intermediaries.
Involves protected territories for distribution of a product in a given geographic area.
When manufacturers own and run their own retail operations.
The use of all suitable outlets to sell a product.
The online shopping location for retail selling over the internet.
THIS SET IS OFTEN IN FOLDERS WITH...
Marketing Essentials - Ch 2
Marketing Essentials - Ch 1
Marketing Essentials - Ch 19
Marketing Essentials - Ch 22
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