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Marketing Essentials - Ch 28
Based on the 2009 text (the orange book).
Terms in this set (9)
Involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services.
A process of designing, creating, and managing customer lists.
A collection of related information about a specific topic.
Answers questions that start "how many" or "how much."
Focuses on smaller numbers of people (usually fewer than 100) and tries to answer questions about "why" or "how."
Designed to obtain information on how people feel about certain products, services, companies, or ideas.
Concerned with the size and location of a market, the competition, and the segmentation within the market for a particular product or service.
Focuses on issues of media effectiveness, selection, frequency, and ratings.
Centers on evaluating product design, package design, product usage, and consumer acceptance of new and existing products.
THIS SET IS OFTEN IN FOLDERS WITH...
Marketing Essentials - Ch 29
Marketing Essentials - Ch 21
Marketing Essentials - Ch 19
Marketing Essentials - Ch 2
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OTHER SETS BY THIS CREATOR
Marketing Essentials - Ch 38
Marketing Essentials - Ch 37
Marketing Essentials - Ch 36
Marketing Essentials - Ch 35