Marketing Essentials - Ch 29
Based on the 2009 text (the orange book).
Terms in this set (13)
Occurs when a business clearly identifies a problem and what is needed to solve it.
Data obtained for the first time and used specifically for the particular problem or issue under study.
Have already been collected for some purpose other than the current study.
A research technique in which information is gathered from people through the use of surveys or questionnaires.
A part of the target population that represents it accurately.
A research technique in which the actions of people are watched and recorded either by cameras or by observers.
A powerful form of research that combines natural observation with personal interviews to get people to explain buying behavior.
A research technique in which a researcher observes the results of changing one or more marketing variables while keeping all the other variables constant under controlled conditions.
The process of compiling, analyzing, and interpreting the results of primary and secondary data collection.
A questionnaire has this when the questions asked measure what was intended to be measured.
Exists when a research technique produces nearly identical results in repeated trials.
Ask respondents to construct their own response to a question.
Ask respondents to choose answers from possibilities given on a questionnaire.
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THIS SET IS OFTEN IN FOLDERS WITH...
Marketing Essentials - Ch 28
Marketing Essentials - Ch 19
Marketing Essentials - Ch 1
Marketing Essentials - Ch 2