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Marketing Essentials - Ch 31
Based on the 2009 text (the orange book).
Terms in this set (21)
A name, term, design, symbol, or combination of these elements that identifies a product or service and distinguishes it from its competitors.
A word, group of words, letters, or numbers that represent a product or service.
Identifies and promotes a company or a division of a particular corporation.
A unique symbol, coloring, lettering, or other design elements.
A word, name, symbol, device, or a combination of these elements that is given legal protection by the federal government.
Owned and initiated by national manufacturers or by companies that provide services.
Private distributor brands
Developed and owned by wholesalers and retailers.
Products that do not carry a company identity.
A branding strategy that uses an existing brand name to promote a new or improved product in a company's product line.
Companies use this to allow other organizations to use their brand, brand mark, or trade character.
Offers a combination of manufacturer, private distributor, and generic brands.
Combines one or more brands in the manufacture of a product or in the delivery of a service.
The physical container or wrapping for a product.
The practice of packaging different products and services together.
Occurs when two or more similar products are placed on sale for one package price.
Packages with preformed plastic molds surrounding individual items arranged on a backing.
Incorporates a technology that keeps foods fresh without refrigeration for extended periods.
Packages that promote social and political causes.
Gives the brand name, trademark, or logo.
Gives information about the product's use, construction, care, performance, and other features.
States the quality of the product.
THIS SET IS OFTEN IN FOLDERS WITH...
Marketing Essentials - Ch 30
Marketing Essentials - Ch 11
Marketing Essentials - Ch 12
Marketing Essentials - Ch 32
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