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Module 11 Quiz
Terms in this set (10)
Sales promotions are most effective in building long-run brand preferences.
When a company use push strategy as their major marketing strategy, the most used element of the promotion mix is:
The objective and task method of budgeting defines specific objectives, determines tasks that must be performed, and estimates the cost of performing them.
The unplanned static or distortion during the communication process, which results in the receiver getting a different message than the one the sender sent, is called:
In the buyer readiness process, the state that immediately precedes purchase is:
Public relations campaigns can contribute to all but which of the following objectives?
Replace most other promotion costs
PR stands for:
The best measure used in evaluating the success of public relations is to:
Determine the effect on sales and profit
Short-term incentives to encourage the purchase or sale of a product or service are called:
Push money is an example of a:
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