Create an account
The process of planning, pricing, promoting, selling, and distrubting ideas, goods, or services to create exchanges that satify customers.
Idea that a business should strive to satisfy customers' needs and wants while generating a profit for the firm.
Attributes of a product or service that make it capable of satisfying consumers' wants and needs.
(form, place, time, possession, and information)
All people who share similar needs and wants and who have the ability to purchase a given product.
A company's percentage of the total sales volume generated by all companies that compete in a given market.
Information about the target market, such as age, income level, ethnic background, occupation, attitudes, lifestyle, and geographic residence.
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