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Week 2 Quiz

Terms in this set (20)

Patricia was shopping for a new pair of sneakers. Although it would have been nice to take the shoes home immediately after purchasing them, she was willing to trade off immediate availability because she found that she could purchase the shoes online for a 50 percent discount. This is an example of using a

compensatory decision rule.
decision heuristic.
determinant attribute.
conversion rate.
noncompensatory decision rule.
compensatory decision rule.
Darnell considered all sporting goods stores to be roughly equivalent in most ways; however, he considered DICK'S Sporting Goods stores to have an exceptional level of customer service. Customer service, therefore, would be considered a ________ for him in evaluating sporting goods stores.

determinant attribute
retrieval set
locus of control
compensatory decision rule
noncompensatory decision rule
determinant attribute
Delina was in her grocery store and saw a display for a new organic yogurt. She had not planned to buy it but decided on the spot to buy one and try it. Delina's purchase represents

deep processing.
extended problem solving.
impulse buying.
high involvement processing.
habitual decision making.
impulse buying.
When Ilana was considering different brands of pocketbooks to buy, she could think of only three she would actually consider purchasing. These three brands make up her ________ set.

universal
retrieval
evoked
brand
evoked
Marcus considered three important attributes when deciding where he would do his banking: the convenience of the location, hours of operation, and interest rates for CDs. In this situation, these three attributes are called

attribute sets.
alternative evaluation.
formative criteria.
evaluative sets.
evaluative criteria.
evaluative criteria
According to the consumer decision process, after consumers recognize the need for a product, they then engage in

an information search.
psychological need recognition.
the purchase of the product.
an evaluation of alternatives.
postpurchase behavior.
an information search.
The performance of a product or service reflects

information search.
alternative evaluation.
functional needs.
purchase.
need recognition.
functional needs
According to the elaboration likelihood model, which of the following variables determines whether limited or extended problem solving will operate in a particular purchase decision?

the level of involvement
the level of elaborate thinking
likelihood of purchase
attentional capacity
purchase readiness
the level of involvement
________ involves the buyer considering his own or her personal knowledge about a product based on past experiences.

An experiential search for information
An internal search for information
An external search for information
A recognition of need
A purchase based on an impulse
An internal search for information
The salient or important attributes about a particular product that a consumer bases his or her product evaluation on are called

situational factors.
psychological decision rules.
affective components.
attribute sets.
evaluative criteria.
evaluative criteria.
________ pertain(s) to the personal gratification consumers associate with the product or service.

Psychological needs
Personal needs
Functional needs
Needs recognition
Demographic needs
Psychological needs
Of the five types of risk associated with purchase decisions, which one involves the perceived danger inherent in a poorly performing product or service?

performance
financial
psychological
physiological
social
performance
When consumers are engaged in the consumer decision process, the specific brands or stores they can readily recall in a product category are referred to as their ________ set.

brand
retrieval
evoked
universal
memory
retrieval
When Emil was considering buying a new truck, he sought out unbiased information and ratings about different makes and models in Consumer Reports magazine. Which of the following corresponds most closely to this aspect of the decision process?

external search for information
impulse buying
internal search for information
experiential search for information
needs recognition
external search for information
Alternative evaluation often occurs after the consumer has engaged in which of the following steps of the consumer decision process?

information search
postpurchase evaluation
product purchase
need recognition
prepurchase behaviors
information search
Whenever Juanita buys toothpaste, she always automatically reaches for the same brand and puts it in her shopping cart with no thought or effort. Juanita is engaged in

impulse buying.
habitual decision making.
high involvement processing.
limited problem solving.
extended problem solving.
habitual decision making.
Sometimes called buyer's remorse, ________ is the internal conflict that arises from an inconsistency between two beliefs or between beliefs and behavior.

an external locus of control
an internal locus of control
psychological risk
postpurchase cognitive dissonance
self-actualization
postpurchase cognitive dissonance
Because not all purchase intentions result in an actual purchase, retailers calculate the ________ to measure how effectively a decision to purchase a specific product results in a completed purchase.

performance risk
compensatory decision rate
conversion rate
noncompensatory decision rate
decision heuristic
conversion rate
The tendency to choose the "middle" option in a choice set is called the
compromise effect
Consumer choices can change simply depending on the way a set of options is described. This is called the
framing effect
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