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SIC 401 Final
Terms in this set (84)
There are three main objectives of advertising. One is to remind. What are the other two?
To inform and persuade
What was General Tom Thumb's real name?
The word advertising comes from the Latin ad vertere which means what?
To turn toward
Old navy , target, and Walmart are examples of which type of advertising?
Bus shelter posters and billboards are examples of which type of advertising?
Product and place make up two of the four P's of the marketing mix. What are the other two?
promotion and price
How did Jumbo the elephant die?
He was struck by an oncoming train
Planning and perception make up two of the four P's of the sports marketing mix. What are the other two?
positioning and packaging
Which of the following is not on the list of top ten soft drinks in terms of sales in the US?
Diet Mountain Dew
There are two main Christmas advertising icons. One is Rudolph the red-nosed reindeer. Who is the other?
Hermie the Elf
Which of the following is not on the lost of top ten fast food restaurants in terms of sales in the US?
Which of the following is not on the list of the world's top six leading athletic apparel brands in terms of sales?
Which company has the advertising slogan, "All for Freedom. Freedom for All?"
T or F: The Yellow Pages is the best known form of Director Response Advertising?
Which of the following is not on the lost of the top ten US airline carriers by passenger count?
Which fast food restaurant has the most locations worldwide?
Although there is no proof that he actually said, "There's a sucker born every minute," who is reported to have coined that phrase?
The earliest newspaper ads in the US were published in 1704. They resembled today's classified ads. In which newspaper did these appear?
What did Egyptians use to make sales messages and wall posters?
What company has the advertising slogan, "Quality never goes out of style?"
The first ad to appear in an American magazine was a reading notice about a ferry. It was published in 1741 in General Magazine. Who published that magazine?
Which of the following is not on the list of the ten most popular vehicles in the US in terms of sales?
Toyota RAV 4
Chevrolet Silverado 1500
Which of the following is not on the list of top ten toothpastes in the US in terms of sales?
T or F: Statistics show that seven million plus businesses use Instagram for advertising.
A type of radio advertisement that usually focuses on the advantages of the brand and is generally in monologue format is know as what?
It is recommended that the name of the product/company must be mentioned at least how many times in a 30-second radio commercial (spot)?
How much did businesses/people each pay to have a 30-second television commercial aired on the 2022 NFL Super Bowl?
T or F: Newspaper advertising is typically cheaper than radio and television advertising.
Which major US city was the setting for the 1986 movie, Nothing in Common?
Which NFL team won the 2022 Super Bowl?
Los Angeles Rams
The development or packaging of programming that is sold directly to the advertiser or cleared on a market-by-market basis by the company that produces the program is known as what?
T or F: According to a report from Statista, over 8.25 billion people currently use social media worldwide.
Regarding buying network television, what involve the purchase of inventory on a last-minute basis if the network has any remaining inventory to sell?
In he movie, Nothing in Common, what was the name of the airline that advertising executive David Basner (Tom Hank's character) landed a campaign?
Which 44-year-old quarterback for the Tampa Bay Buccaneers announced earlier this year that he is retiring from the NFL?
Who was named the most valuable player (MVP) at the 2022 NFL Super Bowl?
Which is the most expensive medium to advertise?
Which type of syndication requires the local TV station to pay a license fee to broadcast the program?
Animated banners, streaming audio and video banners, and pop-up ads are visual element examples of what used in internet websites?
Regarding the buying of network television, which involves an advertiser buying only a portion of the country, and another advertiser or advertisers buying the rest?
Network Regional Time
Regarding advertising budgets, which method depends on setting the budget in relation to the amount of spending by competing brands?
Competitive Spending Method
Regarding test marketing, which is based on a factor as an independent variable and is possible to measure the effects of different kinds of treatments?
T or F: Social media advertising is cheaper than any form of advertising available today?
Which type of newspaper advertising is usually the cheapest option for the most people and appeals to those who are after a certain market?
Which type of radio ad is when the radio personality reads out an advertisement over the air? Listeners are already familiar with the radio personality's voice and they are more likely to engage with the ad.
Radio Live Read
When talking about advertising budgets, what is the percentage by which the sales base is multiplied?
Boise State Univeristy played in the first round of the 2022 NCAA Division One Men's Basketball tournament. Which team did the Broncos play in the first round?
Sports marketing is designed to meet the needs and wants of consumers through exchange processes. It also follows the sports marketing mix. Planning and perception are two of the elements of the sports marketing mix. What are the other two?
Packaging and positioning
Which is the official apparel company of the National Football League (NFL)?
T or F: The agent of an athlete typically ensures that they endorse certain brands and products along with maintaining their professional career.
The possibility of compensation paid to NCAA student-athletes to promote, partner, or represent brands is known as what?
A subdivision of marketing which focuses both on the promotion of sporting events and teams as well as the promotion of other products and services through sporting events and teams is known as what?
Citi Bank purchased the naming rights of the home field of which Major League Baseball (MLB) team? The field is now called Citi Field.
New York Mets
Before July of which year were NCAA athletes forbidden to profit from their celebrity and fame?
Who becomes part of a process by purchasing products endorsed through sports, the producer of which then sponsors athletes, teams, and events?
In 2019, Boise State University entered into an agreement with Chevron and Jacksons to name BSU's basketball arena ExtraMile Arena. The agreement is good for 15 years. How much did Chevron and Jacksons pay to have the arena named for the ExtraMile convenience store chain?
Which four schools were the number one seeded teams in the 2022 NCAA Division One Men's Basketball Tournament?
Arizona, Gonzaga, Kansas, Baylor
Which school was the overall number one team in the 2022 NCAA Division One Men's Basketball Tournament?
Aaron Rodgers and which other NFL quarterback appear in State Farm Insurance television commercials saying how wonderful it is to be insured through State Farm?
What does NIL stand for when talking about NCAA student-athletes?
Name, Image, Likeness
A SWOT analysis is a detailed examination that helps one look at internal aspects of an organization and sporting event, along with external variables that may affect the overall success. The S stands for Strengths and the W stands for Weaknesses. What do the O and T stand for?
Opportunities and threats
T or F: One realization in sports is to recognize that sporting events are part of tourism and have a large economic impact in the United States.
Sports marketing is useful in multiple ways, mostly in conjunction with how the popularity of sports can be used by the business industry and used to promote sports in return. According to your notes, brand recognition, public service, and raising viewership and revenue are three of these ways. What is the fourth way?
Promoting new products
T or F: The cities and countries that host major sporting events benefit greatly as a result of sports marketing. They receive direct revenue because of taxes. This is an example of advantages of sponsors.
T or F: While the US Supreme Court and NCAA passed the NIL rule into effect, all schools have to adhere to the same specifics of the rule. In other words, if Boise State University has its own specifics of the NIL rule, the same specifics apply to Duke University.
T or F: Political unrest and inclement weather are real occurrences that may jeopardize the overall success of sporting events. These are examples of weakness in a typical SWOT analysis.
Which professional golfer won the Master's Tournament this year?
Statistics show that not all college athletes go on to play professionally. What percentage of NCAA athletes pursue careers other than sports?
One career in sports marketing involves the Special Olympics. This is an example of what?
Not-for-profit charitable organizations
In the movie, Moneyball, we discover that Billy Beane turned down a full-ride scholarship at which major US university to play professional baseball?
In the movie, Moneyball, it is revealed that Oakland Athletics general manger Billy Beane hired Peter Brand as his assistant GM. From which Ivy League school did Brand receive a degree in economics?
In 2015, an athletic shoe company noticed that 74% of Korean office workers didn't exercise, so it created an active game in subway stations. Which athletic shoe company was this?
When the power went out at the NFL's Super Bowl in 2013, a cookie company took advantage of the opportunity with a timely tweet and arguably had the best response of all advertisers that evening. Which cookie company was this?
T or F: Communications is not just verbal-it's also written, and anyone seeking a career in sports marketing must possess strong writing skills.
What four schools landed in the Final Four of March Madness?
Duke, North Carolina, Villanova, Kansas
Which team won March Madness?
Bob Costas is a sportscaster who graduated from Syracuse. What sport did Costas play at Syracuse?
He didn't play sports at Syracuse
Good Morning America anchor Robin Roberts played basketball at which college?
Southeastern Louisiana University
T or F: In response to financial pressure, owners of sports museums and halls of fame often use their venues to host concerts and flea markets.
T or F: Kirk Herbstreit is a football analyst for ESPN and ABC sports. He played football at Ohio State before starting as quarterback for six years for the New York Jets.
T or F: CBS Sports anchor Jim Nantz played on the tennis team at the University of Houston.
Which two teams played in the championship game of the March Madness tournament?
North Carolina and Kansas
Which female lead sideline reporter was a member of the dance team at University of Florida?
Campaign management, vision, strategy, and communication are four of the five qualities that every great sports marketer possesses. What is the fifth skill?
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