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Terms in this set (9)
1. Marketers need to understand the marketplace and customer needs and wants
2. Marketers design a customer-value driven strategy with the goal of getting, engaging, and growing target customers
3. Marketers construct a marketing program that actually delivers superior value
4. Engaging customers, building profitable customer relationships, and creating customer delight
5. The company reaps the rewards of strong customer relationships by capturing value from customers
2. Marketers design a customer-value driven strategy with the goal of getting, engaging, and growing target customers
3. Marketers construct a marketing program that actually delivers superior value
4. Engaging customers, building profitable customer relationships, and creating customer delight
5. The company reaps the rewards of strong customer relationships by capturing value from customers
The company must first decide whom they are serving. It does this by dividing into segments of customers.
Selecting which segments it will cultivate is called target marketing.
Lastly, the company must decide how it will serge the targeted customers (how it will differentiate and position itself in the marketplace
Selecting which segments it will cultivate is called target marketing.
Lastly, the company must decide how it will serge the targeted customers (how it will differentiate and position itself in the marketplace
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