MKT 320 Guidepost Questions Ch. 5

A(n) __________ describes the nature of the retailer's operations - its retail mix - that will be used to satisfy the needs of its target market.
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In 1985, Kroger Co. purchased Turkey Hill Minit Markets (a Lancaster, Pennsylvania-based chain of convenience store/gas stations). As part of the same deal, Kroger also acquired Turkey Hill Minit Markets' sister company - Turkey Hill Dairy, based in Conestoga, Pennsylvania - a producer of fresh milk products, ice cream, frozen yogurt, and bottled drinks.
In total, Kroger's Turkey Hill acquisition was part of a(n) __________ growth strategy.