5 Written questions
5 Matching questions
- a empiricism) direct experience; when it comes to knowledge of media effects many of us tend to rely on our own personal experience to reach a conclusion
- b over that phenomenon
- c it should be possible to specify ahead of time what sort of data, if observed, would make the hypothesis false
- d we can't know everything so we turn to authority figures but even they can be wrong
- e scientists use inductive and deductive logic to achieve their goals. Theories must not contain logical inconsistencies
5 Multiple choice questions
- the aim is to gain the greatest amount of understand from the smallest number of variables
- propositions and theories must be testable in the real world
- combines empiricism with logical thought; science works; systematic observation as opposed to casual observation
- scientists assume that events happen for reasons. Things do not "just happen
- o Should media do something more than merely distribute whatever content will earn them the greatest profits in the shortest time?
o Should media become involved in identifying and solving social problems?
5 True/False questions
open to modification → foretelling the future
scientific theory → combines empiricism with logical thought; science works; systematic observation as opposed to casual observation
general → the aim is to understand overall patterns of events. The larger the scope that is explained, the more useful the explanation is.
explanation → foretelling the future
specific → scientists must be specific about the methods of measurement used to investigate a given phenomenon