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16 terms

What is Graphic Design Exam

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Graphic Design
The process of organizing and composing words and images to create a message.
Design
The plan an artist uses to organize a composition.
Pictographs
Pictures that stand for words.
Illuminated Manuscripts
Hand-lettered books illustrated with brightly painted images, usually associated with the eleventh through fourteenth centuries.
Moveable Type
Durable metal type invented by Johann Gutenberg, made from a combination of lead, tin, and antimony.
Engraving
A technique in which a design is incised in a plate of metal, wood, or plastic. A print is then made from the plate.
Camera Obscura
A small box with a lens on one side with which early photographs were taken.
Graphic Designers
Visual communicators who create messages to inform or persuade you, to help you make choices
Gutenberg Press
This press used metal letters set in individual blocks
Linotype Machine
Steam powered printing press
Design steps
Identify, research, brainstorm, present ideas, develop revised comprehensives, create final files
What is the purpose of graphic design?
To communicate messages to people that inform, persuade, or entertain.
What makes an effective graphic design?
It gets its message clearly across to viewers, catches attention and creates an interest in the product or message
What makes a book or magazine cover effective?
The title and the combination of words and pictures help explain what's inside.
What makes a logo appealing and eye-catching?
Streamlined, simple and purposeful use of color.
How does the package design of a product make a difference in its overall sales?
Graphics and images make a product more appealing to the target market