PR pt 2
Terms in this set (21)
small number of ppl b/w 4 to 5. Brought together w/ a moderator to focus on a specific product or topic. Aim @ discussion
? for now
Should be present tense, describe the situation specifically, should not imply solution or place blame
standard or set of standards, used as a point of reference for evaluating performance or level of quality
a person who acts as a trusted intermediary between an organization and some internal or external constituency while representing not only but mostly the broad scope of constituent interests.
Strengths, Weaknesses, Opportunities and threats
Summary conducted at the end of a campaign or program
research considered before and during a program or campaign. Can result in mid-course change
Segmentation of publics
to define and segment public's by demographics, lifestyles, characteristics and consumption patterns
communication strategies & processes to influence the course of conflicts to the belief of the organization and when possible to the benefit of the organization's many constituents
How an organization communicates during a crisis, depending on the crisis
Types of Sampling
Generalized end. Where you want to be at the end of campaign
a column metrix that has two sides. Top (horizontal) express days, wks or months and the left side (vertical) express a list of what needs to be accomplished. Can be used to track when things need to be done.
Things that impede on a message getting through to key publics. (?) I assume
Determining mission and vision. Making decisions about program goals and objectives and identifying key publics.
-it is a blue print of what has to be done and how it will be executed
Consider to best media to reach audience whether it be (news, brochures, special events and direct mail)
A source blocked by communication that is technical and bureaucratic. It interferes w/ the message and impedes the receiver's ability to understand.
Member of your key publics (can be your own employees) who are informed and are considered to be leaders.
-Walking around management
Range from archival research, reference books, consumer databases and online searches. Summary of information.
Timeliness, conflict, proximity, prominence and impact.
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