Communication as Action Model
model in which communication as a one-way process. (very linear)
-The action model starts with a source (who comes up with a thought or an idea you wish to communicate)
-Then to convey the idea you must encode it; put your idea into the form of language.
-Through the process of encoding, you create a message, which consists of the verbal and or nonverbal elements of communication to which people give meaning.
-Then you send your message through a channel; type of pathway for message. Ex: face-to-face, email, text message, etc.
- Then the person receiving the message is the acts as the receiver and will decode, or interpret the message.