Like this study set? Create a free account to save it.

Sign up for an account

Already have a Quizlet account? .

Create an account


assess a process or program to provide evidence and feedback for the program.


is an organized process using the scientific method for investigating problems. Can be conducted with the intent to generalize findings from a sample to a larger population. Does not always aim for, or achieve, evaluative conclusions, and it is restricted to empirical (rather than evaluative) data. Bases observed, measured, or calculated conclusions on that data.


the consistency, dependability, and stability of the measurement process.


the degree to which a test or assessment measures what it is intended to measure.


operational forms of a construct. Designate how the construct will be measured in designated scenarios.

Formative Evaluation

looks at an ongoing process of evaluation from planning through implementation. Identifying and assessing the strengths and weaknesses of the way a health educator implements a program. Allows for continual assessment; allows for monitoring progress, troubleshooting, and corrective actions.

Process Evaluation

any combination of measures that occur as a program is implemented to assure or improve the quality of performance or delivery

Summative Evaluation

often associated with measures of judgments that enable the investigator to draw conclusions. It is also commonly associated with impact and outcome evaluations. Focuses on the outcomes or products

Impact Evaluations

focuses on immediate and observable effects of a program leading to the desired outcomes.

Outcome Evaluation

focused on the ultimate goal, product or policy. Often measured in terms of morbidity and mortality.

Purpose Statement

identifies in detail what the health education specialist wants to learn over the course of an evaluation or research project. Usually a sentence or two written with specificity and detail. Helps to focus and guide efforts involved with data collection and analysis.

Evaluation Questions

specifically developed questions. Help to establish boundaries for the evaluation by stating what aspects of the program will be addressed. Creating encourages stakeholders to reveal what they believe the evaluation should answer. Use to monitor and measure processes, activities, outputs and expected outcomes.

Search Strategies

typically require health education specialists to:
identify key search terms
identify a period of time to conduct the search
characteristics of the target population
health conditions of interest.

Systematic Reviews

a published qualitative review of a comprehensive synthesis of publications on particular topics.


a systematic method of evaluating statistical data based on results of several independent studies of the same problem.

Pooled analyses

a method for collecting all the individual data from a group of studies, combining them into one large set of data, and then analyzing the data as it came from one big study.

Quantitative Methodology

focuses on quantifying, or measuring, things related to health education programs through the use of numerical data to help describe, explain, or predict phenomena.

Qualitative Methodology

descriptive in nature and attempts to discover meaning or interpret why phenomena are occurring.

Mixed Methods Approach

data collection to "tell the story" and describe classifications, as well as to indicate why a phenomenon is occurring within a population

Health and Psychosocial Instruments (HaPI) database

help health education specialists identify useful existing data collection instruments. Database collects rating scales, questionnaires, checklists, tests, interview schedules, and coding schemes/manuals for health and social sciences. Health and psychosocial instruments in this database are used and/or published in literature and often recognize reliability and validity concerns. Used for assessment and/or evaluation purposes.

Logic Model

used in evaluation to assist in describing key aspects of programs in terms of a simple flow chart.


resources, contributions, and other investments that go into a program. Human, fiscal, physical, and intellectual resources needed to address the objectives of a program.


the activities, services, and products that will reach the participants of a program. Activities, products and services that will influence short-term outcomes.


are often depicted as short-term, intermediate, or long-term.

Short-term Outcomes

often described as quantifiable changes in knowledge, skills or access to resources that happen if planned activities are successfully carried out. Changes in knowledge or skills among participants of the program.

Intermediate Outcomes

measured in terms of changes in behaviors that result from achievement of the short-term outcomes. Changes in behaviors or policy.

Long-term Outcomes

measured in terms of fundamental changes in conditions leading to morbidity or mortality. Changes in morbidity or mortality.

Data Analysis Plan

begin with the planning of a program. Determines if outcomes were different than expected. Goal is to reduce, synthesize, organize, and summarize information to make sense of it.


closed-ended items - respondents make selections that represent their knowledge, attitude or self-reported behavior from predetermined lists, scales or categories. Participants choose a response predetermined by the researcher; they may be multiple choice, categorical, Likert-scale, ordinal or numerical. Lend themselves more readily to mathematical operations and advanced statistical analysis.


open-ended items solicit written or verbal responses to items that cannot be adequately answered with a single word or phrase. Participants offer in their own words and provide descriptive information. Enables the researcher to describe the phenomena of interest in great detail and in the original language of the research participants.

Content validity

(face) considers the instrument's items of measurement for the relevant areas of interest.

Criterion Validity

refers to one measure's correlation to another measure of a variable.

Construct Validity

ensures that the concepts of an instrument relate to the concepts of a particular theory.


assess whether the instrument is measuring concepts consistently.

Internal Consistency

considers intercorrelations among items within an instrument

Test-Retest Reliability

considers evidence of stability over time.

Rater Reliability

considers differences among scorers of items and control for variation due to error introduced by rater perceptions.


focused on program objectives and the program goals, serve as standards for evaluation.


based on four components designed to provide the user with the context, input, processes and products with which to make decisions.


not based on goals; evaluator searches for all outcomes including unintended positive and negative side effects.


focused on qualitative data and uses responsive information from participants in a program; most concerned with narrative explaining "why" behavior did or did not change.

Systems Analysis

based on efficiency that uses cost-benefits or cost-effectiveness analysis to quantify effects of a program.


done for and with a specific population.

Evaluation Model

Attainment, Decision-making, Goal-free, Naturalistic, Systems analysis, Utilization-focused.

Evaluation Frameworks

developed to summarize and organize the essential elements of a program evaluation. Provide a platform to perform and monitor evaluations.

CDC Six-Step Framework

developed to help guide program evaluation.
Steps in Evaluation Practice: Engage Stakeholders, Describe the program, Focus the evaluation design, Gather credible evidence, Justify conclusions, Ensure use and share lessons learned.
Standards for Effective Evaluation: Utility, Feasibility, Propriety, Accuracy


Serve the information needs of intended users.


be realistic, prudent, diplomatic, and frugal.


Behave legally, ethically, and with due regard for the welfare of those involved and those affected.


Reveal and convey technically accurate information.

Experimental Designs

consist of some form of controlled trial

Randomized Controlled Trial

all clusters or participants in the experiment have an equal chance of being allocated to each group of study.

Quasi-Randomized Studies

allocate participation in a study based on some scheme, such as an assigned number -- odd or even.

Non-Randomized Studies

do not use random allocation of participation and groups or individuals are assigned arbitrarily. Quasi-experimental studies.

Descriptive Studies

Cross-sectional - describe the occurrence of disease and disability in terms of person, place, and time using prevalence surverys, surveillance data, and other routinely collected data to describe the phenomena. DESCRIBES, MORE EXPLANATORY, PROFILES CHARACTERISTICS OF GROUP, FOCUSES ON WHAT, ASSUMES NO HYPOTHESIS, REQUIRES NO COMPARISON GROUP

Analytic Design

explain etiology and causal associations. Cohort or case control. Aim to estimate the strength of a relationship between an exposure and an outcome. EXPLAINS, MORE EXPLORATORY, ANALYZES WHY A GROUP HAS CHARACTERISTICS, FOCUSES ON WHY, ASSUMES A HYPOTHESIS, REQUIRES A COMPARISON GROUP. Aim to estimate strength of relationship between exposure and outcome.

descriptive analysis

exploratory in nature and designed to describe phenomena specific to a population using descriptive statistics such as raw numbers, percentages, and ratios.

Descriptive Statistics

describe what the data reveals. Provide simple summaries about the samples' measures.

Continuous Data

have the potential for infinite values for variables.

Discrete Data

are limited to a specific number of values to represent variables.

Nominal Scores

cannot be ordered hierarchically but are mutually exclusive (male and female).

Ordinal Scores

do not have a common unit of measurement between them but are hierarchical.

Interval Scores

have common units of measurement between scores but no true zero.

Ratio Scores

represent data with common measurements between each score and a true zero.

Inferential Statistics

are used when the researcher or evaluator wishes to draw conclusions about a population from a sample. Involves mean, median, and mode.

Probability Sample

random sample. drawn when observations and measurements from the total population would be too costly, not feasible, or unnecessary. Each person in a population of interest has an equal likelihood of selection. NO BIAS, any variation is only a matter of chance. The larger the sample, the more representative it is considered.

Stratified Sample

divides a population into segments based on characteristics of importance for the research. Gender, age, social class, education level, and religion.

Non-probability Samples

not as representative and are less desirable than probability samples.

Quota Sampling

setting the proportion of strata within the sample.

Convenience Samples

accidental; however, they are not random. Volunteers would qualify.

Qualitative Approaches

observation/audit; participant observation; document study; interviews; and focus groups. Helps the evaluator or researcher become more experienced with the variables or phenomenon of interest.

Steps involved in qualitative data analysis

1. Data reduction
2. Data Display
3. Conclusion drawing and verification

Data Reduction

selecting, focusing, condensing, and transforming data. The process should be guided by thinking about which data best answers the evaluation questions.

Data Display

creating an organized, compressed way of arranging data. Helps facilitate identifying themes, patterns, and connections that help answer evaluation questions. Usually involves coding, or marking passages in text that have the same message or are connected in some way. An accompanying explanation of what the selected passages have in common is created.

Conclusion Drawing and Verification

the data is revisited multiple times to verify, test, or confirm the themes and patterns identified.

Examine Qualitative Data to Identify

patterns, recurring themes, similarities, and differences; ways in which patterns help answer evaluation questions; deviations from patterns and possible explanations for divergence; interesting or particularly insightful stories; specific language people use to describe phenomena; to what extent patterns are supported by past studies or other evaluations; and to what extent patterns suggest that additional data needs to be collected.


functions to protect human subjects involved in research. Referred to as an independent ethics committee or a committee that has been formally designated to approve, monitor and review biomedical and behavioral research involving humans.


"Privacy Rule" - establishes conditions when protected health information may be used for research or program evaluation. Investigators are permitted information for research with individual authorization, or for limited circumstances without individual authorization.

Five Elements that are critical for ensuring use of an evaluation

design, preparation, feedback, follow-up, and dissemination.

Confounding Variables

are extraneous variables outside the scope of the intervention that can impact the results. Variables that affected results that were not accounted for in the study design.

research errors

sampling errors, lack of precision, and variability in measurement.

systematic errors

selection bias, instrumentation bias, and other internal threats to validity.


the process of communicating procedures, findings or the lessons learned from an evaluation to relevant audiences in a timely, unbiased, and consistent fashion. Goal is to achieve full disclosure and impartial reporting.

Detailed Documentation

First Part = an introduction (front matter and the executive summary)
Second Part = literature review
Methodology Section (data analysis plan is often described within)
Results Section
Final Portion = conclusions, recommendations, or a summary. MOST LIKELY READ BY STAKEHOLDERS

Policy analysis

the use of any evaluative research to improve or legitimate the practical implications of a policy-oriented program.Carried out when there is still a chance that the policy can be revised.

Health Impact Assessments (HIAs)

used to objectively evaluate the potential health effects of a project or policy before it is developed or implemented. Can provide recommendations to increase positive health outcomes and minimize adverse health outcomes.

Code of Ethics

framework of shared values of the profession that help guide the behaviors of a health education specialist.


the process by which the knowledge of one person is used to help another make better decisions

Informal Consulting

does not require a written agreement or formal contract. Consists of acting as a resource person responsible for organizing health education materials and responding to requests for health education information and literature/materials.

Formal Consulting

requires a contract or written agreement between two parties, the client and consultant. Hired for his/her expertise in a particular area for which the client needs assistance, advice, direction, etc. Follows the steps of diagnosis, recommendation, action, evaluation, and termination. Requires the health education specialist to provide technical expertise, current theory, and specialized knowledge.


refers to program or strategies that have been evaluated and are found to be effective

Health Literacy

the extent to which individuals have the ability to obtain, process, and understand basic health information and care services to make appropriate health decisions.

Health Numeracy

the ability to understand numbers which affect individuals' health care decisions and behaviors.

Primary Data Source

publications of descriptions of research studies or data written by the individual who participated in or conducted the studies.

Secondary Data Source

publications of research studies or data written by an individual who did NOT participate in those studies or data collection.

Tertiary Data Source

publications such as encyclopedias or other compendia that sum up secondary and primary sources. Includes reference tools such as pamphlets or fact sheets.

U.S. Census

offers quality data about the people and economy in the U.S. Primary source for population and health statistics

National Center for Health Statistics (NCHS)

a rich source of information about the health status of the population and monitors trends in health status and health care delivery.

World Health Organization

Located in Geneva, Switzerland. The most recognized international health organization, and provides a variety of health information and data on their website.

Voluntary Health Agencies

organizations that deal with health needs and may rely heavily on donations or volunteers to function.


charitable organizations that donate funds or assets for a specific purpose.


National Library of Medicine's Web site (both in english and spanish) for consumer health information. It includes health topics, a medical encyclopedia, interactive health tutorials, and health news.


a Department of Health and Human Services Web site for consumer access to information from governmental agencies and their partners. It offers links to online journals, medical dictionaries and prevention and self-care.

Health on the Net (HON)

non-profit medical information portal that links to reliable and trustworthy medical sites on the internet.


electronic mailing lists used by health education specialists to broadcast messages and questions to other health education specialists via E-mail.

GEM (the Gateway to Educational Materials)

a searchable website that provides educators with quick and easy access to thousands of educational resources found on federal, state, university, nonprofit, and commercial internet sites.

HRSA (Health Resources and Services Administration)

of the U.S. Department of Health and Human Services provides a wide variety of health education materials free of charge.

National Health Information Center

referral source for health information and has a Health Information Resource Database


contains primarily medical journals. Many health education journals are also indexed. Database is free. Full-text articles may require a fee.

ERIC (Education Resource Information Center)

this database contains journals related to school health, school-aged children, and education in its broadest sense. Often includes articles from professional journals and documents.

CHID (Combined Health Information Database)

database produces through the combined efforts of several federal agencies organized by the National Institutes of Health (NIH) and the Health Resources and Services Administration (HRSA). Provides descriptions of health education and health promotion programs in progress at state and local levels, bibliographic citations and abstracts of journal articles, full-text articles, books, reports, pamphlets, audiovisuals, and other health promotion and education materials.

CINAHL (Cumulative Index for Nursing and Allied Health Literature)

database for health education information indexes, major health education journals, and journals from nursing and many other disciplines. May involve a fee for subscription.

EBMR (Evidence-based Medicine Review)

a collection of databases that offer evidence-based strategies, programs and medicine such as Cochrane Database of Systematic Reviews, The Database of Abstracts of Reviews of Effectiveness (DARE), Health Technology Assessments (HTA), methods and article reviews.


database includes a summary of journal articles, books, dissertations and technical reports from professional and academic literature in psychology.

Evaluating Quality of Online Resource

Website purpose, Domain name, Priority population, Site's appropriateness, Site's accuracy, Site's adequacy, Site's currency, Readability, Reputable affiliations, Author/administrative names, Author contact information.

Consequences of Poor Health Literacy

inappropriate or no usage of health care services, improper use of medicines, poor health outcomes, or poor self-management of chronic conditions. Read slowly, take words literally, skip over uncommon or unknown words, have short attention spans and hide their limited abilities to read.

SMOG (Simple Measure of Gobbledygook), Fry Readability formula, Flesch-Kincaid readability tests

literacy methods to evaluate the reading level of a material.

Strategies to Assist in Health Numeracy

present fewer health statistics, reduce the need for inferences and calculations, use visual cues or displays to show numbers and use analogies with which people are familiar, focusing on one numeric idea at a time (one per sentence), using analogies or physical items to represent quantity (fist as a serving size of fruits), or teaching with stories.

Educational Materials Review Form

assesses form, length, topic, mode of delivery, setting, target audience, language, readability, scope of the material (national to local), pre-test or evaluated, availability, and language.

Five Recommended Steps in Conducting a Training Needs Assessment

1. Identify the need or problem (learn about the organizational context, perform a gap analysis, and set objectives for the assessment.)
2. Determine the needs assessment design (evaluate the advantages and disadvantages of methods)
3. Collect data (through a variety of methods: interviews, surveys, document reviews, etc)
4. Analyze data (conduct qualitative/quantitative analyses and determine some potential solutions or recommendations)
5. Provide feedback (disseminate by writing reports or making oral presentations.

Adult Learning Theory (Andragogy)

motivated to learn when they have needs and interests that learning can satisfy, oriented to learning that is life-centered, experience is the richest source of learning for adults, self-directed learners, education considers individual differences as people age such as differences in time, place, and pace of learning. Allow learners to be a part of the decision making in the planning of learning and ensure training is relevant. Problem-centered rather than content-oriented.

ARCS (Attention, Relevance, Confidence, Satisfaction) Motivation Model

compilation of guidelines from many motivation theories. Causes of motivation may be either extrinsic or intrinsic. The intent of the model is to provide learners with the necessary time and effort to acquire new knowledge and skills.


(Application of the Motivational Categories)
Capture the learners' interest
Maintain their attention


(Application of the Motivational Categories)
Know the learners' needs
Provide learners with opportunities to match activities that match their motives for learning.
Tie the instruction to learners' past experiences


(Application of the Motivational Categories)
Build positive expectations of learning
Provide methods for learning to achieve success in mastery of knowledge and skill.


(Application of the Motivational Categories)
Provide reinforcement to learners' successes
Encourage use of new knowledge and skills.

Gagne's Theory of Instruction

presents a comprehensive view of instruction. He identifies categories of learning: a) verbal information, b) cognitive strategies, c) intellectual skills, d) motor skills, and e) attitudes.

Bloom's Taxonomy

relates to the classification of learning objectives developed for learners. Learning in the cognitive domain should apply the higher order processes instead of lower order objectives that are traditionally seen. (Knowledge, Comprehension, Application, Analysis, Synthesis, Evaluation)

Maslow's Hierarchy of Needs

each level of needs must be met before the individual can move to the next levels. (Physiological Needs - food/water/warmth, Safety Needs - security/safety, Needs of Love - sense of belonging, Esteem - status/achievement, Self-Actualization - personal fulfillment)

All Teaching Strategies

lecture, brainstorming, case studies, coaching, group or cooperative learning, debates, demonstrations, discussion, drills, guest speakers, panel, simulations and games, role playing, problem solving.

Three Primary Reasons that Training Must be Evaluated

1. to justify the existence of the training and its contribution to the organization or participants, 2. to determine whether to continue the training program, and 3. to collect information on how to improve the training.

Levels of Training

Level 1 - Reaction - participants' feelings
Level 2 - Learning - extent to which participants change attitudes, improve knowledge or competencies, and/or increase skills
Level 3 - Behavior - extent to which participants are employing the skills on the job.
Level 4 - Results - effects on the organization

Expertise Shared with the Client

health education and health promotion information
program assessment, planning and evaluation skills
health education resources and materials
professional guidance on health-related procedures

internal consultant

informally advising colleagues within an agency. acts as a resource person who responds to information requests and organizes materials.

external consultant

outside of the agency, more formal. requires a contract between the consultant and the client and the services provided are more technical assistance or process-oriented.

Steps in Formal Consulting

Assessment of the clients' needs
Reports or suggestions for action
Implementation of agreed-upon actions
Evaluation of the suggested actions
Final reporting of results.

Benefits of Partnering

Increasing credibility beyond individual organizations
leveraging or maximizing resources
improving the reach to the community
increasing broad support for an effort
minimizing the duplication of efforts

Informed Consent

people are given sufficient information about a project, program, or medical procedure to make an informed decision about whether or not to participate. Typically should have: Information about the program - (nature and purpose), procedure or research project; the individuals' roles or responsibilities - (alternative programs or procedures that would accomplish the same results); the risks and benefits to participation - (possible discomfort); and voluntary agreement - (option of discontinuing).

Positively Skewed

a distribution with a higher number of low scores

Negatively Skewed

the outlaying score is very low and contains more high scores than low


A population group unified by a specific common characteristic, such as age, and subsequently treated as a statistical unit.

Mutually Exclusive

if they cannot occur at the same time. An example is tossing a coin once, which can result in either heads or tails, but not both.


At least one of the outcomes must happen.


involves ideas, beliefs, values, customs, and norms that are learned from family and community, and are passed down from generation to generation. Combination of thoughts, communications, actions, customs, beliefs, values, and institutions of a group that define how they receive information and how they react to the information that is received.

Cultural Competence

the ability of health organizations and practitioners to recognize the cultural beliefs, values, attitudes, traditions, language preferences, and health practices of diverse populations and to apply that knowledge to produce a positive health outcome. The ability of an individual to understand and respect values, attitudes, beliefs and morals that differ across cultures, and to consider and respond appropriately to these differences in planning, implementing, and evaluating health education and promotion programs and interventions.


the process of putting a project, service, or program into effect. One seeks to accomplish the setting up, management and execution of the project, service or program.


is a set of learning activities, delivery plan, and evaluation activities designed to achieve the desired outcomes of the program. May use single or multiple strategies to accomplish objectives. A specific component of a more comprehensive program.

Intervention Strategy

a specific technique or approach used in an intervention to get the desired outcome.

Learning Activities

the means used to carry out the program. These are the instructional sessions that will address the learning objectives. Used interchangeably with program activities.

See more

Please allow access to your computer’s microphone to use Voice Recording.

Having trouble? Click here for help.

We can’t access your microphone!

Click the icon above to update your browser permissions and try again


Reload the page to try again!


Press Cmd-0 to reset your zoom

Press Ctrl-0 to reset your zoom

It looks like your browser might be zoomed in or out. Your browser needs to be zoomed to a normal size to record audio.

Please upgrade Flash or install Chrome
to use Voice Recording.

For more help, see our troubleshooting page.

Your microphone is muted

For help fixing this issue, see this FAQ.

Star this term

You can study starred terms together

Voice Recording