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Ethos, Pathos, Logos, and Kairos

Terms in this set (31)

Ethos
As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.
Ethos
My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor.
Ethos
If his years as a Marine taught him anything, it's that caution is the best policy in this sort of situation.
Ethos
Our expertise in roofing contracting is evidenced not only by our 100 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best.
Ethos
If my age doesn't convince you that my opinion matters, at least consider that I am your grandfather and I love you dearly.
Pathos
I'm not just invested in this community - I love every building, every business, every hard-working member of this town.
Pathos
There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night.
Pathos
You'll make the right decision because you have something that not many people do: you have heart.
Pathos and kairos
After years of this type of disrespect from your boss, countless hours wasted, birthdays missed... it's time that you took a stand.
Pathos
Better men than us have fought and died to preserve this great nation. Now is our turn to return the favor. For God and country, gentlemen!
Pathos and logos
You will never be satisfied in life if you don't seize this opportunity. Do you want to live the rest of your years yearning to know what would have happened if you just jumped when you had the chance?
Logos
The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas.
Logos
Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery... We also have video of the suspect breaking in. The case could not be more open and shut.
Logos
More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss.
Logos
If you don't brush your teeth, you will get cavities.
Logos
In 25 years of driving the same route, I haven't seen a single deer.
Logos
He has a track record of success with this company, culminating in some of our most acclaimed architecture to date and earning us Firm of the Year nine times in a row.
Logos
You don't need to jump off a bridge to know that it's a bad idea. Why then would you need to try drugs to know if they're damaging? That's plain nonsense.
Logos
Research compiled by analysts from NASA, as well as organizations from five other nations with space programs, suggests that a moon colony is viable with international support.
Pathos and Logos
Text: "The omega fatty acids in my food give me a soft, healthy coat. If you don't believe me, rub my belly. Seriously, rub it."
Ethos
Pathos
Ethos
Ethos
Ethos and Pathos
Pathos
Text: The average smoker needs over five thousand cigarettes a year.
Kairos
If you don't buy the car now, someone else will!
Kairos
This is our moment in time to act! If we don't go now, we will never go anywhere!
rhetorical question
A question asked merely for effect with no answer expected.
Repetition
Repeated use of sounds, words, or ideas for effect and emphasis. Used to affect the memory of the listener.
Anecdote
a short and amusing or interesting story about a real incident or person used to relate to an audience
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