1.3 Why Study Marketing?

what is the key to successful marketing?
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Terms in this set (18)
define: salesdetermine customer needs, propose offerings, ensure satisfactiondefine: advertisingtelevision commercials, print ads, social mediadefine: product developmentresponsible for identifying and creating features that meet customer needsdefine: direct marketingprofessionals communicate with customers via channels (ie. email, chat, mail, phone)define: digital mediacommunicate with customers; determine which customers to reachdefine: event marketingplan special events; face-to-face conversations with customersdefine: non-profit marketingattempt to change customer behaviors without having a product to sellmarketing criticismscostly; deceptive prices; unnecessary expensive products