define: salesdetermine customer needs, propose offerings, ensure satisfactiondefine: advertisingtelevision commercials, print ads, social mediadefine: product developmentresponsible for identifying and creating features that meet customer needsdefine: direct marketingprofessionals communicate with customers via channels (ie. email, chat, mail, phone)define: digital mediacommunicate with customers; determine which customers to reachdefine: event marketingplan special events; face-to-face conversations with customersdefine: non-profit marketingattempt to change customer behaviors without having a product to sellmarketing criticismscostly; deceptive prices; unnecessary expensive products
