Demography: the study of people's vital statistics, such age, race, ethnicity, and location.
1. Tweens: eight to twelve: have had access to technology forever!
2. Teens: Make the product modern and convenient. (iPod!: Apple made a product that addressed teen needs), engage teens through promotions that get them involved (companies have set up online communities with the sole purpose or getting feedback and ideas from teens.
3. Generation Y: Millennials, may be the most tech-savy generation yet. spending more time on social media than watching TV. Expect brands to be on social media.
(Value and positive experience are very important purchase decision factors)
4. Generation X: first generation of latchkey children- products of dual-career households or in roughly half the cases of divorced or separated parents.
(45% of Gen X households have children, making this generation a primary target for marketers promoting family-oriented products)
5. Baby Boomers: are willing to change brands and try new things, making them an ideal group-affluent, experienced, and flexible. (ability and willingness to spend