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media planning

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Cost Per Reach
The cost of an advertising campaign divided by the number of the people reached.
Media
In advertising, the term meida is used to describe avenues for communicating a message. The most common forms of media are Tv, newspapers, radio, and the internet
Awareness
The percent of potential customers in a specific target audience who are aware of a products existence.
Demographics
The basic characteristics of a population segment such as gender, age, and income.