Upgrade to remove ads
Only $35.99/year

1.01 SEMI (2022-2023)

Terms in this set (15)

corporate sales
In sports, the marketing of private seats or luxury boxes to businesses for use on their "company nights" or to entertain clients
event marketing
The process of planning and executing the conception and promotion of gatherings or activities that satisfy individual and organizational objectives
group sales
In sports, the marketing of seats and ticket packages to social organizations
hallmark sport events
Popular championships or tournaments that take place only at certain times, such as once a year or once every four years (e.g., the NCAA Final Four or the World Cup)
hospitality
In event marketing, an activity that involves welcoming special guests and arranging for travel, accommodations, meals, and entertainment
in-game promotions
In sport marketing, a team or organization's attempt to communicate with and entertain fans during the course of play
internship
Training in which schools and businesses cooperate to provide on-the-job practice for learners; learners receive classroom instruction and on-the-job experience
market research
The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern, and the use of that data to create and implement plans to reach new target audiences
season ticket sales
In sports, the marketing of "full memberships" or complete season-long ticket packages to individuals or companies
sponsorship management
In event marketing, an activity that involves securing corporate funding for an event's promotions costs or consulting with corporations to find events that reach the company's target audience
sport marketing
The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives
ticket management
In sport/event marketing, an activity that involves coordinating the box office staff and keeping detailed ticket sales records
vendor coordination
In event marketing, an activity that involves organizing suppliers of goods or services who will be present at an event
volunteer coordination
In event marketing, an activity that involves delegating responsibility and assigning workers where they are needed
walk-in promotion.
In sport marketing, a team or organization's attempt to communicate with and reward fans as they enter the sports venue
Students also viewed